Ranking high on the Search Engine results is one goal every business wants to achieve, irrespective of the industry it belongs to. However, only a few manage to appear on the first page of the search engine results for the keywords that they target.
- Where could you be going wrong?
- What could you be missing out on?
- Answer these questions to find out more:
Does your content satisfy the intent of your visitors?
You might have pumped a lot of keywords into your content; but unless your content satisfies the intent of your visitors, it can do nothing to improve your ranking. It is quality and relevance of content that the search engines consider while indexing web pages. Remember – you are writing content for the users and not for the search engines.
Find out what words your visitors would use to search for the webpage you are trying to optimize. This should give you the keywords or keyword phrases you should be targeting. Here are a few things to consider while using keywords in your content:
- Use one specific keyword phrase for one web page.
- If you are using multiple keyword phrases make sure they are similar.
- Make sure you use your main keyword in your page URL, title, headings and subheadings.
- Insert the keywords or keyword phrases at various places throughout the page and make sure they appear natural to the reader.
- Highlight your keyword phrases by making them bold or italicized. You can also use heading tags and other emphasis tags.
- Never compromise on readability of your content.
Are you updating your content regularly?
Apart from publishing content, you should also make sure you update it regularly to improve your site’s relevancy. Set up a schedule to audit your content and make the necessary updates. See if the content still aligns with the keyword you have optimized it for. Use a keyword tracking tool if you are not sure. You may have to replace your keyword if it has lost its relevancy.
Is your site link-worthy?
Authority backlinks can do wonders when it comes to improving the ranking of your website. But unless your content is link-worthy none of the authority sites in your niche might want to link up to it. Here are a few ways to make sure your content is link-worthy:
- Make use of videos, images, and infographics that are relevant to your content
- Include original facts, statistics, and results of relevant researches and surveys
- Enrich your content with expert interviews and quotes
- Share a few case studies and success stories to make your content interesting and engaging
- Make sure your content offers value to your readers
Have you optimized your images and videos?
Every image and video that you use in your content has to be optimized with relevant alt tags and text descriptions. Not only will these make it easier for the search engines to index your page, they will also increase the readability of your content and make it accessible to people with disabilities.
Improving the search engine ranking would mean more traffic to your website. The best way to do this is by publishing interesting, engaging, and relevant content. Be consistent with your efforts.