Search Engine Optimization(SEO) is the keyword that drives the success of any online business, and why not? After all, SEO ranking has a direct impact on the traffic flow to your website and conversions.
So, if you are a website owner, it becomes very important for you to keep a tap on the changing algorithms of the search engines. Also, you must be aware of the SEO mistakes that you must not commit in 2021 to not adversely affect your ranking on the search page.
Search Engine Optimization essentially caters to various processes that help your website achieve a better ranking on, say, Google Search Engine Results Page.
Better ranking for a website on the search page means better visibility; hence you have a better chance to attract more traffic from any organic searches.
Therefore, it is important to have a well-balanced SEO policy in place for your website, and as you incorporate best SEO practices and stay away from the most commonly committed SEO mistakes, you will lead your company on the path to success. So now, let us try to unravel these most widely made SEO mistakes.
Leaving Your Website Unsecured
The biggest SEO mistake made is, leaving your website unsecured without giving it the highest degree of protection through Secure Socket Layer (SSL) Certificate Security.
You must buy SSL Certificate for your website, or you would be risking the entire future of your business. User’s sensitive information could be stolen by hackers and be misused to carry out fraudulent money transactions.
Cybercriminals could compromise a company’s crucial data, and once they get into the configuration files of the website, they could cause real havoc.
The security position of the website directly affects the SEO ranking of the website as Google puts out a warning for the visitors if the website is not SSL secured.
SSL Certificate Security provides a safe encrypted path of communication between the user web browser and the web server keeping all the crucial data safe from any data breaches by hackers like a Man-in-the-middle attack.
It also authenticates the website and its visual symbols of trust, the secured protocol HTTPS and a padlock introduced before the URL of the website instil the user’s confidence in the website. The trust built helps in conversions.
An SSL Certificate can be purchased from an array of choices available with many reputed SSL Certificate authorities like comodo ssl, rapidssl, geotrust ssl or for free from your hosting provider as part of a plan. So, you can buy a cheap SSL Certificate from reliable online SSL providers to secure your website depending on your security requirements and budgets.
Skipping Mobile Optimization of Your Website
Not paying attention to mobile optimization of your website is an SEO mistake that will set back your revenue growth multiple times. As mobile phones account for more than half of the revenue generated on the internet, the lack of a mobile-friendly environment will cause prospective customers to leave for your competition, providing a user-friendly platform. This will leave you with missed opportunities for conversions.
Slow loading pages on mobile will put your website on a much lower rank on the Google Search Engine Results Page. Google’s new mobile-first-indexing policy states that for any website, it will first index the website’s mobile version before desktop or tablet versions. This gives you reason enough not to commit this SEO mistake of ignoring the mobile version of your website.
Fail To Remember Content Marketing
Content marketing forms an indispensable part of the SEO strategy of any website today. It plays a crucial role in driving potential customers to the website through its quality and targeted content.
In addition, it can help in driving visitors to perform the most profitable actions leading to conversions.
Content marketing has become one of the best mediums today to help attract the largest traffic to the website through its strategically placed keywords, brand placements, backlinking, etc.
Hence, not forming content marketing as a very integral part of SEO policy is like missing a major chance of increasing your conversion rates.
Not Focusing on Long Tail Keywords
Long Tail Keywords are the key phrases that are longer than keywords, and although they drive lesser traffic, they can still pull off better conversions.
Hence, not focusing on grouping these Long Tail Keywords to make the most competitive of these, to form your subject will be again missing on a key SEO strategy to gain higher ranking.
Having Slow Loading Websites
Website speed does directly affect SEO ranking. In the wake of such stiff competition in the eCommerce workspace, websites with bad speed can be at the receiving end of the increase in the bounce rate.
When Google notices this, it will work by lowering the SEO ranking of the website. Having a good and reputed hosting provider, deleting unused plug-ins, using optimized images, making use of Content Delivery Networks that use different servers to load websites that are located closest to the user, and minimizing the use of redirect links on the website can help to considerably improve website speed and improve your SEO ranking.
Keyword-stuffing and thin pages are a Total Turn Off
Keyword stuffing refers to product descriptions that carry focus keywords several times without too much relevance. Keyword stuffing only brings down your SEO rankings.
Using keywords distributed all over the page is a better approach, say included in headings, titles, descriptions, etc., in a very natural way, and many close variations of the focus keyword could be adopted. Thin pages are the pages that scarcely have any content in them.
Thus a product page with both keyword stuffing or is categorized as thin pages does not result in high SEO rankings. On the other hand, user-generated content like product reviews may contain keywords that Google will immediately respond to by improving your SEO ranking.
Creating Bad URLs, non-optimized titles, and Descriptions
Good or Bad URLs, titles, and descriptions of a website form a vital part of SEO strategy as these can work in a way that leaves a positive or negative impression on the user and can become the deciding factor whether the user clicks or doesn’t, on the link.
Hence, URLs created should be specific and efficient. For example, product descriptions on each webpage should be unique and correctly describe it. Similarly, the Title chosen for the page should be unique, attractive, and exactly describe the page content.
Using Needless Redirect Chains
Needless redirects can unnecessarily slow down your website and reduce the user experience as every time the server goes to a new URL; it has to reload. No, doubt this will negatively impact the SEO rankings of your website.
If at all you want to use redirects, then one URL should smoothly translate into the next URL without any pauses all along.
In conclusion, we can say that by paying attention to the above discussed, most commonly made SEO mistakes; you have a fair chance of improving your website SEO ranking.
Furthermore, building a comprehensive SEO strategy for your website that includes solutions like deleting unused plug-ins, securing your website with SSL Certificate, making your website mobile optimized, using content marketing, and many more can take you to the right path of creating increased traffic flow for your website and conversions.