10 TIPS FOR WRITING CONTENT FOR DIGITAL MARKETING

The content writing is today one of the most important for the success of any digital project elements.

Through them we intend to connect and create links with our potential customers, whether it is an end user (B2C) or whether he is responsible for purchasing a company (B2B).

Are you interested in having quality content on your website?

When one of them reaches some of our content, they must be captivating enough to seduce them and to be interested in our products and services. It’s crucial because, maybe, we do not have another chance to cross paths with him. And we will have lost forever the opportunity to close a sale.

Surely you know that we scan the contents, rather than read them. And that, if a post does not hook you in the first paragraph, you will not continue reading.

Taking these two variables into account, write the main idea at the beginning. This paragraph, and perhaps some more, will serve as an introduction for the rest of the post.

Social networks are an excellent way to take visitors to your website. It is a place where the conversation with your followers and your proximity as a brand are key to make this happen.

And more now, we know that the algorithms behind them reduce the reach of our publications and complicate getting new followers or fans.

Get the engagement you need with these tips:

1. Create a content calendar and publish regularly

Before setting out to write content it is important that you define two types of calendars:

1.  Editorial calendar: in it you have to define which days of the week you are going to publish and what time is the best to do so. It is especially interesting that you do it if you work more than one social network.

2.  Content calendar: this is where you decide the topics that you will discuss each of those days that you publish. For example, Monday is the day of “you knew that” the Friday of “informal publication”.

2. Set some objectives for each of the publications you make

The writing of content for social networks needs a sense. And, if you want your pages or company profiles to be successful, you must aspire to the maximum with each of them.

So, think before you write what you want to achieve. Entertain your audience, learn something, and excite them?

3. Do a good cure of contents

Do not you like your followers or fans to grow up? Think one thing, if you publish the same in all social networks, why will they follow you in all? With what they do in a course, do not you think?

And one more thing. How many publications do you see in which the copy (the text) is copied from the title of the post that you are disseminating? We many. Does this bring value to your followers? Be creative and add your knowledge when you write content for social networks.

4. Adapt the tone to each social network

According to essay writing service uk, the community of followers that you have in each social network is not the same. Wait for your brand different things as you move in one or the other. For example, users of LinkedIn, with more formalities, have nothing to do with those of Facebook, more playful.

Therefore, adapt the content writing at every moment, to each network.

5. Generate expectation

Do not show all your letters in your publications and let them see that the best is in the content you are sharing. Try to generate interest and arouse curiosity so that your followers want to know more about what you are talking about and doing the action you propose.

6. Decide the subject of the post

It seems obvious, right? Yes, but we have some detail to give you, because it’s not worth writing about anything.

The corporate blog is a fantastic way to show your know how. That is why it is recommended that you write about a subject that you know and master.

Your current and potential customers are able to appreciate your experience and you will notice their reward in improving the metrics of your website.

7. Structure the post

As written on academic writing services uk , before starting to write the content, think about how you are going to structure the post.

Surely you know that we scan the contents, rather than read them. And that, if a post does not hook you in the first paragraph, you will not continue reading.

Taking these two variables into account, write the main idea at the beginning. This paragraph, and perhaps some more, will serve as an introduction for the rest of the post.

Then you will have to define subtitles, so that reading is easier. With them you manage to capture the attention of the user who scans. Take care of them a lot because if they are attractive, they will continue reading your post.

8. Create valuable content

A content of value is one that is useful and practical for those who read it. Do not fall into the error of writing posts talking about your company. That does not interest whoever visits you.

9. Use simple content writing

You probably write on a desktop computer, but users who read on their smartphone already exceed 50%.

Therefore, it uses phrases and short paragraphs. Facilitate the reading.

You should also bear in mind that not all those who read you know the subject as well as you. Therefore, when you write a post, use simple and easy-to-understand words.

10. Optimize the post for search engines (SEO)

Writing a good post can take hours of writing. Is it true that, after that effort, you would like to see it well positioned in Google?

We know that this part is more technical, but it is very important for a blog. When we work on content writing we have to like the users, but also Google.

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