What to Look For in Logo Design Agency

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Photo by Kartikey Das on Pexels.com

One of the things that a business must have in order to survive in this day and age is a logo. To complete the image, there are also other branding materials, like brochures, business cards, and flyers, but the logo is what people will remember most. That’s why it’s important that you hire the right logo design agency to create your company’s logo if you want it to achieve its intended purpose of being a unifying symbol, not just a simple picture or mark.

Getting a logo design agency that is a perfect fit for you and your business is one of the most important things you can do in order to achieve a successful brand identity. When you find that designer that you click with, you’ll know they are a good fit because they’ll love just to help make it happen.

Logo design is something that every company needs. Having a distinct and professional logo is the first step to opening up doors for your business and getting noticed online.

Most of our clients choose professional logo design agencies to design their logo, so I have had a great deal of experience in what makes a good logo and how you can work with your designer to get it looking just right.

Things to Look for in a Logo Design Agency

Select a Company with Verified Work

When you’re looking to hire an agency to create a logo for your business, make sure to explore their portfolio.

When you’re looking for a designer to create your logo, it’s best to ask to see their portfolio. If the logo designs you see are all very similar, this can be a sign that the designer has a preferred style that may not be suitable for your business.

A design agency with a varied portfolio of design styles will research your business and audience before creating a logo for you.

Vector Logo

Your logo will appear in many different contexts. From small website icons to bigger building signs and vehicle graphics, your logo should be easily recognizable at any size.

Designing in a vector graphic format can create logos that are scalable without loss of quality. But some designers use raster bitmap formats when creating logos, and these can lose quality when they’re scaled to a larger size.

If you work with a logo design agency to create your logo and are given your logo as an image file (raster), not as vector art, the chances are that your logo can’t be enlarged or reduced without losing its quality.

Logo Color

Sometimes your logo will be printed in only one color, such as promotional merchandise like pens and key rings. Do not make your logo reliant on special effects like gradients, shadows, and colors. If you do, you may find that your logo looks dull when printed in black and white.

Fonts Licensing

Just as you have to pay for the right to use a stock image or photograph in your designs and marketing, so do you have to purchase a license in order to use fonts in your work.

To use a font in logo design, you must be able to legally license the font. To make sure that you’re using fonts in compliance with their licenses, you should look into the font licensing of any font you’re thinking of using. Not all fonts need to have licensing, but some do.

If you would like to use a font that the designer does not have a license for, then there will be an additional cost for that font. But in most cases, logo design agencies have licensing.

When you purchase a logo with a font, additional licenses are not needed if the logo will be used in areas where text is unchangeable, such as on printed items. If the font will be used in other parts of your branding where the text remains editable, an additional license may be required.

Get Logo Guidelines

There may be situations in which you need to have something created for your business, such as a new logo or marketing materials, and you will have to give the job to another designer.

After investing time, money, and heart into crafting a logo, the last thing you want is to see it butchered by another designer. That’s why it’s important to have a style guide: It ensures that your logo is used correctly.

The guidelines document acts as a guide for other designers who use your logo. It lets them know how to use it, including spacing, sizing, and color.

Adaptable Logo

When your logo is in a rectangular shape, it is easy to use and looks great. You don’t want to squash it because it doesn’t look good when squished. You also don’t want to remove the edges because that’s like cutting part of your identity out!

Your designer should provide you with different layouts for your logo. At a minimum, you should offer your audience the option of viewing the content in either a stacked or horizontal format.

Know the Design Process

Thinking about hiring a logo design agency? The first and foremost thing is to ask them about their process. This will tell you whether they’re willing to carry out all the essential steps to ensure that your logo is not only perfect but also appropriate for your business.

A professional logo design agency will spend a significant amount of time researching your aims, objectives, and industry before creating a logo for you. By knowing more about your business than you do, they can create a logo that perfectly represents your own business.

Hopefully, the above information has been helpful in your decision to hire a logo design agency for your logo. Just remember, it’s a process and takes time. Don’t make your decision purely on the quality of the design; you have so much more to gain by outsourcing this task to an experienced designer.