The world of business has changed a lot in the past decade. From the meteoric rise of social media to the recent push for flexible working, business owners have had a lot to adapt to. But have you fallen behind the curve? We’re going to take a look at the essential steps to modernize your business and get back on top.
There are more ways than ever before to get your brand recognized in 2021. Your social media presence is one of the most essential ones, as it is the primary medium through which young people find products and spend money. It is also the easiest way to reach and interact with large groups of people. You should be aware of the differences in style for each social media. While your posts should be consistent with your brand, they should also appeal to the demographics of the site.
For example, Instagram attracts a younger audience and is based almost entirely on visuals. LinkedIn is a networking site aimed at professionals, who are usually closer to the middle-aged demographic, and the posts are largely text-based. Understanding the differences across your audience will allow you to speak to them all appropriately and effectively.
A great way to stand out on social media is through videos. A high-end video can make your page look far more professional, as well as catching potential customer’s eyes as they scroll through their feed. Using professional video production services is the best path, as you will receive a tailor-made product crafted to an excellent standard.
Now that your external image is improved, make sure to spend some time on your premises. Having a well designed workspace with great facilities is always going to make your staff happier and more productive.
Everybody should have a comfortable, spacious desk, you could consider standing desks for variety, and they’re great for your health. Make sure your employees have supportive chairs and watch out for posture by supplying footrests. All of these little touches will make your employees more happy and positive, which will reflect in their motivation and performance!
The lighting should be as natural as possible, keeping the office as open planned as you can will help to maximize any windows you have available. An open planned space also gives your employees a great opportunity to socialize and form a team. The better the team, the better the work!
The modern workplace is changing every day, the best way to stay on top of it is to synchronize your assets, portfolios, projects, and schedules using an online office platform. These systems run through the cloud, so everybody is always connected. You can set up meetings, share workloads, or just have a chat!
Online meetings through video calling and easy file sharing will make it far easier to collaborate with external partners and build your network. You’ll find your contact list constantly growing and your client base growing with it.
Not only will a cloud-based platform make your workplace more dynamic and consistent, but it will make the day-to-day office work far more efficient than ever before! It will also help to reduce paper usage by allowing your staff to share and edit files on a simple, accessible platform.
With the rise of cloud-based office systems comes the rise of flexible working. Once you have your office connected to the cloud, there’s often no need for your staff to be physically present. Allow them to work from home, or adjust their hours to fit their schedule. This will make working far more convenient for your employees, which will further increase productivity and staff wellbeing.
With your office re-design, you could implement an open desk system, by which there are no assigned desks. This way, your staff can come and go as they please, finding new environments to work in every day. An open desk system will add to your workplace’s friendly, calm atmosphere, which should make your workforce far happier!
Your modernized company needs a modernized look. We live in the age of technology, which means most people are accustomed to using the internet and visiting dozens of websites every day. Because of this extreme exposure, the average person immediately knows the difference between a good website, and a bad one.
Most users will be severely detracted by a poor website, and many will leave as soon as they see it. Luckily enough, with the rise of online marketing comes a rise of website developers. Finding a great web designer can be a long process, as research is essential. You should always see example sites and projects they have completed before, and have deep-dive meetings where you can explain everything about your brand and what you’re looking for.
If you’re offering an expensive contract for a website design, then you should be negotiating with several providers and asking each to pitch you a design. Their pitch is the perfect time to assess whether they have understood your brief and your business. You should know which one is right for you straight away.
The modern world is a stressful place, and the workplace bears the brunt of that pressure. To ensure your office is running as smoothly as possible, you need a happy and motivated team. Simple changes around the office can help this.
Think about introducing some plants for their calming effects, consider consistent color schemes for relaxed areas such as sofas or kitchenettes to allow your staff a chance to breathe. Section off certain areas as social spaces to give your employees a chance to get away from their desks and unwind.
Show your appreciation for a job well done by introducing a perks system, or finishing off big projects with a staff party or half-day! You’ll find that when you show your team some love and give them a tangible, personal goal to work towards, things will move along much faster. Look after your staff, and they’ll look after you.