Highlighting your company’s success cannot only boost your brand awareness but can make employees feel proud to work for the business.
If your brand will soon reach a landmark birthday, is set to secure a milestone social media following, or has received a major industry award, you must celebrate the achievement with your team, customers, and even the public.
Here are five ways to celebrate a company milestone.
Host an Engaging Social Media Contest
Shine a spotlight on your company’s achievement by hosting a social media contest in celebration of the feat.
Provide your Facebook, Instagram, Twitter, or LinkedIn followers with a chance to win a fantastic prize.
Encourage them to like, share, and comment on the post, too, which will increase engagement and help spread the word about your brand.
Don’t forget to announce a winner once the competition is over to prove genuine followers will win a prize, which will increase engagement in the future.
Organize a Fun Company Party
As your employees are integral to your company’s success, you must share every success with them.
Show your appreciation for their hard work and effort by organizing a fun company party.
It will provide an opportunity for your team to let their hair down, have some fun, and raise a glass to the business’s collective achievement.
Make the event extra special by hosting a party at a stylish venue, and you can wow your employees with impressive event entertainment, such as circus performers, live bands, or funfair stalls.
Thank Your Customers with a Coupon
Your customers are your number one priority, which is why you should not overlook them when celebrating a huge milestone.
Thank them for their custom by sending a coupon code to their inbox, which they can use on your products or services in the future.
It is a brilliant way to highlight a landmark moment and prove how much you value them.
Make a Charitable Donation
Use your milestone for good by donating to a charity close to your company’s heart, and then publicize it on your blog and social media networks.
It will provide an opportunity to showcase your brand’s values, and it will offer a selfless way to promote your company’s achievement.
Launch a Flash Sale
Generate a bigger revenue from your company’s milestone by launching a flash sale.
Slash the cost of your products or services for a specific period, which will create a sense of urgency with your customers.
For example, you could reduce your prices on your brand’s birthday, which could help you receive a flurry of web traffic and sales on the special day.
Do not forget to promote the sale in advance to ensure you generate as much revenue as possible.
Never allow a major company success to slip under the radar. Shine a spotlight on your brand’s achievements by hosting compelling contests, launching flash sales, organizing fun internal parties, and thanking your customers with a coupon.