Interactive, engaging, and fun; video marketing is now at the peak of digital marketing campaigns. The fast-paced growing rate of video engagement has made video marketing a priority on platforms like Instagram. Videos help in creating a long-lasting impression that your audience can associate with your brand to identify it. However, marketers can either use Instagram followers to attract a new audience through interesting content or lose their Instagram followers by sending out the right message using the wrong medium. Using our exclusive video marketing hacks, brace yourself to leverage Instagram videos for pro-level brand marketing.
KEEP IT SHORT WITH INSTAGRAM REELS
Owing to TikTok, Instagram reels are so in trend right now and based on their tremendous growth and engagement rate on instagram, it’s safe to say that reels are here to stay. Instagram reels give users a chance to create content up to 30 seconds and using the right editing skills, a lot can be conveyed in 30 seconds. Make sure to create eye-catching and thumb-stopping content that can be fun, inspiring, or tells a compelling story. Product glimpses, brand storytelling, behind-the-scenes, time-sensitive offers, and special announcements are a few ideas that you can incorporate into your brand marketing. Using trendy filters and trendy music can further help you gain more Instagram engagement, keep your Instagram followers hooked, and attract the non-followers’ audience as well.
IGTV SERIES TO SHARE YOUR STORY
Launched in 2018, the IGTV video format gives the users a lot of liberty to share content. Ordinary users can create content for up to 10 minutes and verified users or users with many Instagram followers can post content for up to 60 minutes. Brands can leverage IGTV videos to convey their brand message and persona through impeccable storytelling and a compelling narrative. If brands can successfully convey their vision, principles, inspiration, message, and more; the audience can feel more connected and attracted to that particular brand. Make people remember your brand by establishing an intimate connection. Since there are no time constraints, you can be as creative and convincing as possible. So, start making use of IGTV as your personal YouTube channel to let your target audience find you.
INSTAGRAM VIDEO STORIES FOR BRANDING
Instagram video stories are a total goldmine for Instagram brand marketing as you can post pretty much everything through Instagram stories. Brands can post up to 15 seconds videos and can also leverage Instagram’s interactive stickers and gifs. As per the Instagram algorithm, Instagram followers are more likely to view Instagram stories than Instagram posts, that’s where Instagram story videos come in. To make the most of Instagram stories for your brand marketing, make the visual aesthetics and aspects the core focus. Also try to ensure consistency in tone, template, design, and theme. Since it’s not a hard and fast rule to keep Instagram stories professional, you use it to display: your product launches, snippets of customer reviews, behind the scenes, stories of events and official gatherings, showcase products, and how-to-use videos, use your own products on camera, promote brand activism efforts like initiatives to plant more trees, and so on.
LEVERAGE INSTAGRAM LIVE FOR ENGAGEMENTS
The Instagram Live update enables users to broadcast their live streams to their Instagram followers. Instagram lives are a great way to shoot up Instagram engagements. One of the key factors that can help one to grow and monetize their Instagram is engagement. Actively interacting and engaging with Instagram followers is a great way for your engagement and efforts to be reciprocated by your Instagram followers. By going live on Instagram, one can build relationships with the audience in real-time. One can build genuine connections based on authenticity as Instagram lives are generally uncut and spontaneous. This can create brand loyalty as once your followers get to know you better; they will also trust the products/ services that you’re offering through your platform. You can also broaden reach and visibility by broadcasting an event, a show, a party, or an interview with someone famous for brand marketing.
MIX IT UP WITH IN-FEED VIDEOS
Posting Instagram videos to your feed allows you to share 60 seconds of content. The dynamism of video posts helps in keeping the audience engaged and hooked, and attracts viewers not only from Instagram followers but also from the explore section. If you’re looking to spark interest in your products or services, you can create a buzz by posting video commercials, tutorials, stop-motion, and more. Try To make your videos more user-generated and engaging. To make your task easier, you can always make use of video editing apps for editing, layouts, adding background effects and music. Don’t forget to add the final touch through a relevant and interesting caption along with some trendy hashtags.
Now that you know about all the formats and ideas for brand marketing through Instagram videos, we’re here with a pro tip. If you have some room left in your budget, you can grow massively on Instagram by running Instagram video ads with a strong CTA. If you want to master the art of video marketing, ensure to be creative, consistent, fun, relatable, interesting, and inspiring. You can also buy Instagram views to shoot your engagement rate. Don’t miss out on setting an attractive thumbnail image, we hope these tips help you create a brand identity, stay tuned for more tips and tricks.