More people than ever are researching and spending time online. As a business owner or blogger, you must get found on the Internet and pop up in search engines if you want to succeed and sell more products or services.
There are 12 SEO tips to know about and keep in mind when building your site that will help you accomplish this goal and drive more traffic to your business or blog. While there are many details to sort through, it’ll all be well worth your time and efforts when you can improve your rankings and draw more people to your site.
1. Focus on A Specific Topic
One SEO tip to remember when building your site is to focus on a specific topic. Your objective should be to align your content with your audience’s intent. It’s wise to figure out what your niche is and your target audience and to make sure you’re delivering what will be relevant to them. While keywords are important, the focus of your content should directly correlate to your business goals.
2. Write Unique & Relevant Content
In addition to focusing on a topic or niche for your site and becoming the expert in that area, you also need to make sure your content is unique and relevant. Publishing amazing content regularly is still king when it comes to SEO. Not only put out new content often but also update your old content to optimize it for SEO. Most importantly, be aware and mindful of copyright.
3. Optimize Images & Title Tags for SEO
You should also optimize your images and title tags for SEO. Large images will slow down your site if they’re not compressed. Also, create unique and high-quality images instead of always using stock imagery. Creating descriptive, keyword-rich file names and SEO-friendly alt text is critical to improving SEO. A title tag is an HTML element that specifies the title of a web page. You’ll need to keep them between 55-60 characters long, use target keywords, and describe the content on the page best you can.
4. Use Linking Building Strategies
It’s also in your best interest and you should remember to use link building on your site to improve SEO. Build good relationships with other companies and bloggers and don’t be afraid to ask for backlinks. Write a good guest post when given the opportunity and be sure to use both internal and external links throughout your site’s posts.
5. Have A Blog
Start and have a blog to boost SEO as you build your site. The reason it’s essential to SEO is that it helps improve your position as a website when you’re answering your customer’s questions. It provides greater opportunities for you to rank in search engines and visitors will find your site more appealing.
6. Optimize Your Site’s Loading Speed
The short answer is, yes, loading speed is important for SEO. You should be fine in most cases if your website loads in around three seconds. You want to make sure your content loads quickly so users don’t click away or out of your page. It’s not only vital for the user experience, but Google indicates that site speed and page speed are some of the signals it uses by its algorithm to rank pages.
7. Make it Mobile-Friendly
Consumers are using their mobile devices to perform research on a company and purchase products. Therefore, remember when building your site to make it mobile-friendly and optimized. You’ll be quick to outrank non-mobile-friendly sites in search results as well.
8. Use Keywords & Keywords Phrases
A significant part of the SEO process is using keywords and keywords phrases. It’s your opportunity to describe what your content is about. Google matches the relevance of a search inquiry to the proper site based on these keywords. The ideal keywords for your SEO strategy will factor in relevance, authority, and volume.
9. Focus on the Design
As the site owner, your goal is to ensure your design is optimal and user-friendly. You want to avoid causing confusion and frustration on your visitor’s end. They also need to be search engine friendly. Most notably, you need to do so right from the start. You should know that SEO is considered part of the web design and development process. It’s not something that’s fixed after the website is complete. If you need assistance in this area or want to make improvements then you might want to consider contacting a reputable custom ecommerce web design service that can help you achieve your goals.
10. Have Web Analytics in Place
Another useful aspect for optimizing SEO is having Google web analytics in place. It’ll help you properly understand a user’s experience after having visited your site. You can then make improvements to your website based on this data and information.
11. Write Proper Meta Descriptions
The meta description of your site or post is the small blurb that appears below your website on the SERP that includes information about your page. It gives users a short summary of what to expect should they decide to click and visit your page. They can impact click-through rates which are linked to rankings and SEO.
12. Use Video & Optimize it
You should also be considering using video on your site to boost SEO. However, remember that it should be high-quality, relevant and that you’ll want to optimize it. The truth is that it works because more people are likely to visit your site when you have videos to watch and offer. The more quality traffic you can get to your site the higher your SEO rankings will be in the long run.
These are some SEO tips that will help ensure your site is easy to use and gets noticed in search results. It requires some attention to detail to get set up but doing so properly and the right way from the start is essential, so be sure to take your time. You’ll be much happier with the results when you focus on incorporating these 12 SEO tips when building your site.