Many marketers use online marketing to increase their brand awareness and drive traffic and sales. Keyword optimization is a critical part of online marketing, and it’s essential to target the right keywords. Over 50 percent of marketers believe that keyword rankings and organic traffic are the top ways to measure the success of their SEO strategies.
However, there is a large group of keywords with little to no search volume. If you’re running a business, it’s essential to ensure that you’re targeting the right keywords.
So how do you optimize the keywords that no one is searching for? The following article will help you learn more about zero search volume keywords for your business.
What is a Zero Search Volume Keyword?
A zero search volume keyword is a word or phrase with no organic searches. Google’s Keyword Planner reports zero monthly searches for these keywords.
It is vital to note that this does not mean the keyword has no value. The low search volume may be due to several factors, including:
a) Limited Geographic Reach
The location of your business can play a role in the search volume for your keywords. For example, a popular keyword in the United States may not have any search volume in Canada.
b) Keywords That Are Not Commonly Used
Keyword research often focuses on keywords that Internet users commonly use. However, many other keywords have value for businesses. These less-common keywords may not have high search volume, but they can help you stand out from your competitors.
c) Keywords Used by Niche Audiences
Many online businesses target niche audiences, such as people interested in a specific topic or hobby. These audiences often use different keywords than the general population.
d) Negative Connotation
Some keywords have a negative connotation, which can lower their search volume. For example, the keyword “cancer” has a high search volume, but “cancer treatments” have a much lower search volume.
e) Seasonal Variation
The search volume for some keywords can vary depending on the year. For example, keywords related to ‘holidays’ may have higher search volume during summers and other peak seasons for vacations.
f) Low Commercial Value
Some keywords have low commercial value. It means that people are not likely to search for these keywords when looking for a product or service. Lack of demand from buyers and an uncompetitive search landscape can contribute to this problem.
Why Do You Need to Optimize Zero Search Volume Keywords?
Keyword optimization is a critical part of SEO. It helps your content rank higher in search engines, which can drive more traffic to your website.
However, many people focus on keywords with high search volume and ignore keywords with low search volume. It is a mistake, as zero search volume keywords can help you stand out from your competitors and drive traffic to your website.
Zero search volume keywords are often less competitive than high-volume keywords, so it is easier to rank your content higher in search engines. In addition, these keywords can help you target specific audiences interested in your product or service.
How to Optimize Zero Search Volume Keywords?
There are several ways to optimize your content for zero search volume keywords. The following tips will help you get started:
a) Research Related Keywords
If you’re aiming for a keyword with low search volume, it may be because Internet users do not commonly use it. If this is the case, you can find related keywords with more search volume.
Google’s Keyword Tool and other keyword research tools can help you learn more and identify related keywords. You can also use Google’s Autocomplete feature to find related keywords.
b) Use Long-Tail Keywords
Long-tail keywords are extended phrases that are three or more words long. They often have a lower search volume than shorter keywords, but they are less competitive and easier to rank.
c) Target Niche Audiences
As mentioned earlier, many online businesses target niche audiences. You can target them by using long-tail keywords and related keywords. You can also use Google AdWords to target specific audiences with your ads.
d) Create Content for Other Times of the Year
Some keywords have high search volume at specific times of the year. For example, “Christmas gifts” has a high search volume in December.
You can optimize for seasonal keywords by creating content for other times of the year. For example, you can create a blog post about “Christmas gifts” in November to drive traffic to your website during December.
Zero search volume keywords can help you stand out from your competitors and drive traffic to your website. However, optimizing these keywords can be difficult because of their low search volume.
These tips will help you optimize your content for zero search volume keywords and get maximum traffic to your website.