Search engine visibility can go a long way in exposing your business to potential customers. There might be dozens of businesses like yours online. So, you should always keep in mind that you and your competitors are scrambling for the top position of search engine results pages (SERPs). Fortunately, if you have an excellent in-house team in your business, they can keep your website at the top.
In Australia, search engine competition has become more aggressive. If you’ve noted a drop in the ranking of your website, this might be an indication that your in-house team is struggling to keep up with Google’s constantly changing search engine regulations. If this applies to you, it might be time to partner with SEO consultants like SEO Adelaide to restore your position in SERPs.
Are you unsure whether or not you need an SEO consultant Adelaide? Watch out for the following signs:
Decline In Search Engine Traffic
Every day, there are billions of online searches done in the Google search engine. Most of these searches are made by people looking to buy a specific product or service. However, for your website to attract massive traffic, you should appear on the first page of search results, preferably ranking at the top. However, achieving such a milestone isn’t a walk in the park. You and your team need to do a lot of SEO optimization work on your website. If you’re experiencing a decline in search engine traffic, you may have to do the following:
- First, your content should be optimized with the relevant keywords to be seen by web crawlers.
- Moreover, your meta title and meta description must contain the keywords that appear in your content.
- Besides the above strategies, your website should have external links from authority websites to show that your website has quality content.
- You may also need to have backlinks connecting different pages of your website.
- Finally, avoid duplicate content as these pages will be competing against each other.
If your in-house team lacks the right skills for these tasks, your best option is to hire an SEO consultant to implement the right SEO strategies for your website.
Website Not Mobile User-Friendly
In the last decade, the number of mobile device users has significantly increased. Most customers no longer use desktops to do online shopping or search for information online. Based on this data, websites must be mobile user-friendly to rank high in the search engine results. Even if your website carries quality content, the fact that it lacks mobile user-friendliness can be a drawback to the success of your website in the search engine. So, consider hiring an SEO consultant Adelaide to help your website become more accessible to mobile device users.
Slow Website Speed
Time is essential for everyone online. Moreover, Google now monitors the time it takes for your website to open a page. For most users, a website shouldn’t take more than three seconds to load. If it takes more time than that, Google will flag it as a slow website.
Experts can help you know the reasons your website takes too long to load. A slow website speed might be caused by unoptimized images, too many ads, JavaScript issues, uncompressed files, a lot of flash content, messy code, excessive HTTP requests, or failure to use caching techniques.
You’re Too Busy
Success in SEO marketing strategies will require you to invest a lot of time in optimizing your website. Additionally, it requires persistence and consistency to see quantifiable results in your SEO advertising. On average, it may take you several months to see your desired results. Even if you have an in-house team to help you with the work, they might have a lot in their hands to effectively handle your SEO optimization strategies. Thus, you may have to delegate your SEO marketing work to a professional. This way, you only have to do the follow-up process.
Change In Google Policies
Google has been consistently changing the policies that govern how to conduct your SEO strategies. Keeping in phase with these changes in regulations might be complex, especially if you have a lot of work to do apart from optimizing your content. If Google has revised their rules and you’re unaware of the changes, you might receive a warning from them that you’re violating their policies and may attract a fine. In that case, it might be best to hire an SEO agency that’s constantly updated when new guidelines are released. Moreover, they can also help you comply with the violation on your website and avoid being fined or penalized.
Wrapping Up
Internet marketing through SEO efforts is one of the methods that can give your website an influx of traffic if done comprehensively. However, not many individuals possess the skill, which may demand you to hire an SEO consultant. If you’re wondering whether you should hire an SEO professional, this article discusses some of the most crucial signs that indicate that it’s time to hire one.
