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The real estate sector is very competitive, especially in the big cities. Every real estate agent is trying to do what they can to remain competitive, and things may get tough for you. Luckily search engine optimization (SEO) gives you a fighting opportunity in your local area, allowing you to stand out from your competitors. Whether you are a solopreneur trying to build your brand or a veteran in the industry, SEO can significantly boost your real estate business in the long term, and here are some tips for you.
Focus on your onsite SEO
Your website is your brand and should be well-designed and impressive. Optimizing your website for local SEO is advisable to make you stand out among your competitors. You should ensure that your business name, address, and contact are visible on your website. Use your state, city, and local town names throughout your content to rank for the relevant keywords.
Conduct a keyword research
Successful realtors in Atlanta, GA, understand that keyword research is the first thing that guides an SEO strategy. Keyword research helps you determine which keywords your website is doing well at and which ones you should focus on. Performing keyword research may seem time-consuming, but it is a significant benchmark for your progress and gives you the information you need to create an SEO roadmap.
It is as easy as using google search to find popular keywords in your industry related to your business. From there, you can optimize your content to incorporate the relevant keywords.
Optimize for mobile
The truth is, many internet users are browsing on their phones, which is why optimizing your website for mobile is essential. Today, mobile compatibility for websites is more important than ever, and you may be leaving money on the table by ignoring this aspect. A mobile-optimized real estate website is critical for grabbing the attention of prospective clients and generating leads. Ensure your website looks the same on desktop and mobile screens to offer the best user experience.
Add your site to relevant directories.
Creating enhanced online directories is one of the best things you can do for your local SEO. Ensure your profile appears on google my business and other local directories with the business name, address, and contact across all of them. It is wise to take advantage of directories like Realtor, Yelp, Zillow, Trulia, Homesnap, and others. Many prospective clients use these directories, and appearing there can significantly boost your lead generation.
Lastly, a review solicitation platform will help you garner referrals and new clients. Reviews and customer feedback matter greatly in local SEO as they help your business earn the trust of prospective clients. You can verbally ask your clients to review your business and follow up with an email link for review platforms to make things easier.
While paid ads can generate more leads for your real estate business, SEO gives you long-term growth and organic traffic. Strengthening your SEO can significantly boost your bottom line.