Life has become intertwined with the footprints we leave behind on the internet. Started as a network to share computing power in labs at Stanford and UCLA in 1969, the internet has become a thing we carry around with us on our wrists and in our pockets. A tether to digital communications and flash updates is the new norm, and with this shift in collaboration and communication practice comes the importance of an individual’s web presence.
The Digital Dissemination
Our online reputation has become an integral part of who we are in the modern age. Whether on social media, online reviews, or through simple keyword searches—returned on a search engine results page or SERP—our digital histories are easily accessible, and anyone can add fuel to a burning fire. Because of this, online reputation management is crucial to keeping yourself in the best light or keeping your business performing at its peak ability.
Social media pages are particularly strong culprits here. Because millions of people use Facebook, Twitter, Instagram, and TikTok every day (with an aggregate figure of about three and a half billion active social media users), word can spread incredibly fast across multiple platforms. One negative review or critical blog post can tank years of hard work to groom a reputation and create a profitable business or professional face. It’s important to stay on top of the content that’s created relating to you and your enterprise as a result.
Turn to SEO practices to give your positive reviews greater influence.
An SEO strategy is the lynchpin of a successful reputation management campaign. The internet acts as a living, breathing organism that is constantly adapting and growing. Users add content at an alarming rate. As such, algorithms that serve up the sliver that any given user sees when they log on have to keep up with an amazing amount of background noise in order to provide the most relevant content to each one of those billions of users. Applying an online reputation management SEO blitz is the best way to curb the negative reviews or scandalous accusations that have begun to surface on the internet before they gain traction and take over your entire persona.
How does SEO work?
The internet relies on trending topics in order to select the content that a searcher will see. SEO implementation short circuits the negative reviews and poor feedback that could harm your business and reputation in the long run. Negative press is a worthwhile tool for internal deliberation and process improvement. The negative reviews you see should be leveraged in order to make your business and public relations better over time.
The public-facing position of this content means that potential customers are also looking at this brand image and making a judgment call about whether to patronize your business or your competitor’s. Scrubbing negative results from the SERP returns is the best way to access both veins. By conducting keyword research and leveraging an SEO reputation management professional to help tailor your image, you can distill the information contained in these negative search results. This will help you to improve your business while simultaneously burying these damaging results under a mountain of positive blog posts, press releases, and targeted social media marketing.
The digital age means that information flies at a rapid pace. Once a piece of damaging information is out there, you must attack it head-on in order to rewrite the story in your image. Taking control of the narrative is something that political and business minds have been perfecting for generations, but in the modern world, it’s more important than ever to maintain your image.