IGTV is not a new feature of Instagram. This functionality, whose objective is to compete with YouTube, is increasingly adopted by private and corporate users, to offer content different from posts & stories. The particularity of Instagram TV videos is their duration, which is 10 minutes maximum for non-verified accounts & having less than 10,000 followers and up to 60 minutes for verified accounts or accounts with more than 10,000 followers.
What could you publish on your IGTV channel to develop a good image of your company while being connected with this platform? Here’s a question you might ask yourself when advertising your brand on Instagram that which types of videos you need to share on your IGTV channel.
We will present throughout this article awesome ideas and solid examples of videos that you could post while ensuring a certain complementarity with the feed posts & Stories that you already post.
Tutorials & advice
When developing a brand editorial calendar, it is always important to keep a share in the posting of content with high added value for Instagram followers. Currently for instant promotion buy real Instagram followers for better result. Tutorials, DIY, or advice are excellent pretexts for making your brand talk on Instagram. But, it is sometimes complicated to offer really detailed ones because of the limits imposed by the format of classic posts (60 seconds maximum for a video) or Stories (15 seconds maximum for a video slide). So IGTV is the ideal platform for uploading longer content to offer a complete explanation of a goal to be achieved, whether it is a cooking recipe or DIY tutorial, and many more.
More brands are integrating the content produced by their customers on Instagram in their news feeds as well as their Stories. It is, therefore, natural to think about how you could also promote them on IGTV. Due to the possibility of uploading long formats, client interviews can be a good idea of content to upload to your channel.
Collaborations with influencers
For some companies, collaborations with influencers are real events, especially if they are well known to the general public. Because these projects are sometimes very expensive, it is essential to capitalize as much as possible on them. The creation of a long video is then interesting to keep track of a partnership.
Presentations of new product collections
Naturally, your brand presence on Instagram has a commercial objective.
Therefore, it is entirely relevant in this context to share videos of presentations of your new ranges/product collections, and this through your IGTV channel.
Web series is not gone! Many brands continue to produce video content in the form of episodes, most often on a specific theme to educate their audience on a particular approach or tell a story.
The Balzac company shared several videos of a web series called “TPR or Toujours plus Responsable” to demonstrate its desire to limit its impact on the environment in the manufacture of its products.
It is a common practice to become very fashionable due to buzz sites like Buzzfeed or Topito; the challenges aim to involve anonymous or celebrities in experiences aimed at entertaining the spectator. The Merci Handy brand reused this concept by filming the reaction of 3 employees from a partner company when using one of its products.
Behind the scenes of the company
In a world where consumers want to know more about the way products are made, and above all, who are the people in charge of this, valuing the company behind the scenes is an often essential step to reassure prospects. This form of transparency has become a must for the biggest brands, and beyond posts & stories, it is possible to use IGTV to share it.