Are you looking for the best ideas to grow your business? What makes a marketing strategy so compelling? How can you create a high-quality franchise marketing system that works? We will try to answer all these questions in this article.
Marketing the franchise in the right manner is necessary to enhance your brand image and get the best return on investment. Franchisors who create intuitive advertising campaigns across all platforms get the best return on investment.
1. Watch And Learn From Your Competitors.
You should look out for your competitors and the marketing strategies they are using for successful business growth. Competitors will always keep you on your toes and give you a lot of opportunities to learn. Closely watching your competitors will trigger innovative and creative techniques within your organization and boost your employee’s productivity.
Before planning your marketing strategy, it is essential for you to get information on how your competitors are performing in the market. You should know about their strengths and weaknesses and their pricing policies, the kind of services they offer, and their client base to be on top of your game.
2. Encourage Your Clients To Post Online Reviews And Feedbacks.
Reviews are important for your franchise because they have a huge impact on your prospective customers buying decisions. As consumers have turned more to self-guided research, they tend to rely more on other customers’ experiences and opinions when making purchasing decisions. Online platforms like Google, Yahoo, Amazon, and Yelp are considered as trusted sources by people.
People trust online reviews as much as they trust personal recommendations. If they read a positive review or a good rating online, it induces a sense of trust and makes them want to buy the product. The problem is, once the sale gets closed, most customers think their role is over, and your company becomes an afterthought, even if your customers like the service. How can you keep your customers engaged to leave a 5-star rating and a testimonial? Five-star reviews should be earned and not just asked for. Sell quality products and provide your customers the best service so that they can leave positive reviews about your company.
3. Content Marketing
Building a strategic and unique content marketing campaign is crucial for the growth of your franchise. If your brand doesn’t consistently deliver good content, people will lose connection quickly, and your brand will lag behind. Content development may be tricky and challenging even for the most successful franchises. Your brand should create original and top-quality content every day to keep the existing customers engaged and to draw potential customers to your business.
A good content marketing strategy will lead to enhanced brand credibility and better brand reputation in the market. Delivering good content may also lead users to share it with more people, thus helping you gain more exposure. While customers are in the information collecting stage, it is ideal to establish a strong bond with them and develop a sense of trust in them to successfully pitch your product or services and gain their loyalty in the long run.
4. Promotions And Offers
Typically promotions are used to create brand awareness. Many companies use promotions like giveaways, 24-hour sales, sweepstakes, or other kinds of special discounts and offer to draw new buyers or encourage existing buyers to buy your product/service again. For a successful franchise, it is essential to use the right combination of typical promotional strategies and promotions that use new advanced technologies. Social media platforms like Twitter and Facebook also serve as great promotional platforms to channelize new customers towards your brand. These platforms provide a low-investment marketing strategy with great returns in terms of customer response.
Even smaller brands can favorably compete with large brands through these social media platforms. If your business is struggling in the market, you can craft a heartfelt letter to your customers and thank them for supporting you during this difficult time. When you are genuine, your customers are prompted to be genuine, too, and they support you.
5. Public Relations
Most franchise organizations overlook public relations as a marketing strategy. Typically, public relations would include sponsorships, press releases, press kits, and other goodwill campaigns and events to create brand awareness via publicity. Public relations is one of the most viable and essential pillars that can take your business to new heights. With the advent of the internet, it has become quite easy to formulate a Public Relations campaign. An effective PR campaign will attract more audience to your business and ultimately improve sales and returns.