{"id":5976,"date":"2020-09-18T12:49:29","date_gmt":"2020-09-18T12:49:29","guid":{"rendered":"https:\/\/www.solutionhow.com\/?p=5976"},"modified":"2020-09-18T12:49:36","modified_gmt":"2020-09-18T12:49:36","slug":"what-is-negative-keywords-in-google-ads-and-how-to-use-them-effectively","status":"publish","type":"post","link":"https:\/\/www.solutionhow.com\/en-us\/digital-marketing\/what-is-negative-keywords-in-google-ads-and-how-to-use-them-effectively\/","title":{"rendered":"What is Negative Keywords in Google Ads and how to use them effectively?"},"content":{"rendered":"
Google Ads<\/p><\/div>\n
What is Keywords in Google Ads?<\/h2>\n
Google Ads is the paid marketing campaign by using which you can target the users who are searching for particular keywords in Google and make them land on your business website. When you are starting a campaign in Google Ads, You will be adding the keywords which you are planning to show ads for in Google Search. So this keywords will be added to the campaign based on the Keyword match types available in Google like phrase match, exact match, broad match. Based on your campaign strategy, you need will be choosing the required match type in Google Ads.<\/span><\/p>\n
So this is all about target keywords. In the target keywords section, you will be adding the keywords which you are planning to get clicks for. So negative keywords are just opposite to the target keywords. In the negative keywords list, you will be telling Google for which keywords to not to show the ads. So let\u2019s see more detailed about the negative keywords in this blog.<\/span><\/p>\n
What are keyword match types?<\/h2>\n
In Google Ads, you can target the search queries by using the keyword match types like broad match, broad match modifier, phrase match and exact match. Based on your campaign goals, you can use one of the keyword match type to target the search queries. When you use the broad match or broad match modifier types, then the chances for the irrelevant clicks to the ads will be higher. On the other hand, if you use the exact match type, the chances for the irrelevant clicks is very less.<\/span><\/p>\n
Hence as a business owner, if you are planning to start the Google Ads campaign with the very minimum budget, then you can use the exact match keywords as the chance for the irrelevant clicks will be less. But it depends on the campaign goal, If your just planning to drive more users to your business website and create brand awareness, then you can proceed with broad match modifier or the phrase match type.<\/span><\/p>\n
If you are running the Google Ads campaign to drive sales to the business website. Then you should be very focused with respect to keywords and should narrow down the keywords by using the exact match type. When you use the exact match keyword type, you know exactly for which keywords you are getting clicks for. So there will be no chance for the irrelevant clicks. So based on your campaign goal you can chose the best keyword match type which is suitable to achieve your targets.<\/span><\/p>\n
What is Negative Keywords in Google Ads?<\/h2>\n
Negative keywords are the search terms which you are adding in your campaign to make Google to not to show ads for those particular search terms. Here you may have the question like, Why I should use negative keywords? Yes, You should give more importance to the negative keywords as well.<\/span><\/p>\n