{"id":3357,"date":"2020-04-23T17:00:05","date_gmt":"2020-04-23T17:00:05","guid":{"rendered":"https:\/\/www.solutionhow.com\/?p=3357"},"modified":"2021-08-17T04:37:55","modified_gmt":"2021-08-17T04:37:55","slug":"creative-ways-to-promote-content-with-carousel-ads","status":"publish","type":"post","link":"https:\/\/www.solutionhow.com\/en-us\/technology\/creative-ways-to-promote-content-with-carousel-ads\/","title":{"rendered":"Creative Ways to Promote Content with Carousel Ads"},"content":{"rendered":"\n

Statistics have proven that users prefer engaging and\ninteractive content instead of stagnant posts. The content you create should\nreach out to customers and touch their hearts while offering them an experience. <\/p>\n\n\n\n

Unfortunately, still images that have been the centerpiece of\nvisual marketing content don\u2019t cut it anymore. Apart from videos, GIFs and\nslideshows, a new creative way of invoking customer emotions is by using\nCarousel Ads. <\/p>\n\n\n\n

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Since it invokes emotions, the business will derive more profit because\u00a0customer sentiment impacts revenue\u00a0working in favor of the business. Content marketers can leverage these types of ads to make their brand known and widen their target audience reach. Here are creative ways to promote content with carousel ads.<\/p>\n\n\n\n

Facebook Carousel size\nspecifications<\/strong><\/p>\n\n\n\n

Although carousel ads are also found in different digital platforms like\u00a0LinkedIn, Instagram and others, Facebook is the most prominent channel for this marketing technique. When designing the content, it is exceptionally important to do everything according to the perfect size and amount. If things are off by only a few pixels, it could ruin the entire carousel ad.\u00a0<\/p>\n\n\n\n

To avoid that, you need to understand the specifications of the\npictures and videos that are used in carousel ads. With Facebook, all images\nand videos should have an aspect ratio of 1:1, which means all visual content\nshould be square. <\/p>\n\n\n\n

The text you include should be limited to 125 characters and the\nheadline only has a limit of 40. You can use from 2-10 cards and include video\ncontent that is up to 240 minutes; however, it is advisable to use short videos\nfor this purpose.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Horizontal infographics<\/strong><\/p>\n\n\n\n

You can also promote content using horizontal infographics that\nwork on all platforms, including Instagram and LinkedIn. Usually, the audience\nis used to vertical infographics, which have become the norm in the graphic\ndesign field. <\/p>\n\n\n\n

It is very efficient because it lets users read as they scroll\ndown, but it is a different ball game when using it on carousel ads. <\/p>\n\n\n\n

Carousel ads allow users to swipe left and when viewing them, that requires the infographics to be horizontal when they are going to be used in this capacity. Designing horizontal graphics is very different and unique and will definitely grab the eyes of the target audience.\u00a0<\/p>\n\n\n\n

Further Read<\/strong>: Movie Rulz Torrent Magnet<\/a> | Movierulz Torrent Magnet<\/a> | movierulz.com Torrent Magnet<\/a><\/p>\n\n\n\n

Once you have designed the content, it can be used in almost any\nplatform that supports carousel ads. Instead of scrolling down, the customers\nwill swipe left to see more details entailed in the infographic.<\/p>\n\n\n\n

Take customers on a\njourney<\/strong><\/p>\n\n\n\n

Customers like journeys, even if that means doing so without\neven standing up. You can satisfy that urge the potential customers have by\ncreating beautiful and captivating graphics that can be used on carousel\nads. <\/p>\n\n\n\n

For example, travel agencies may take beautiful photos of the zones they service and then put together a great customer journey carousel ad. That reduces their\u00a0customer acquisition cost\u00a0which in return increased their RoI.<\/p>\n\n\n\n

While restaurants can use this technique to promote their marketing content that depicts the product offers that they have. Some restaurants have chosen to use 3-4 images that depict the various stages of their dinner product offers.\u00a0You can read a lot of interesting stories here Mimy Online.<\/p>\n\n\n\n

In the first picture on the carousel ad, they will include the\nstarters which will be followed by their main course serving and finally\ndessert. On the last image, they might even include an engaging visual of the\nbeverage that pairs well with the dish they are marketing to you.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Storytelling using carousel ads<\/strong><\/p>\n\n\n\n

Everybody likes stories and businesses can leverage carousel ads\nto narrate their story. When customers get to know the brand in that way and\nhear their reason for existence, they will be pulled closer to the\ncompany. <\/p>\n\n\n\n

That is the beauty of storytelling. It gives you the power to touch the emotions of potential customers. With that being said, you should strive to\u00a0create beautiful short videos\u00a0that tell your story as a brand.\u00a0<\/p>\n\n\n\n

While on the other hand, you could also tell the stories of customers\nthat have used your products or services. For example, banks can use carousel\nads to share short videos of how taking out a personal loan helped them when\nthey needed it the most. <\/p>\n\n\n\n

The key thing to do here is telling stories that invoke emotions\nto get customer sentiments on the side of the business you are running.<\/p>\n\n\n\n

Showcasing new products<\/strong><\/p>\n\n\n\n

Showcasing new products has been the most efficient way to use\nthis marketing tool and has worked out for many businesses. You can promote the\nnew content on the online shop of the brand you are running by showcasing them\non carousel ads. <\/p>\n\n\n\n

Showing off a new product line could be all that your brand\nneeds and can do tons of good to the marketing strategy you have in\nplace. <\/p>\n\n\n\n

When it is seasonal change, clothing and apparel companies can\nbenefit greatly by using these ads. They can include their entire range for\nsummer, winter, autumn, and spring at the relevant times. <\/p>\n\n\n\n

That could lead to more conversions and online traffic on their\nsite, benefitting the business greatly. You can offer customers a variety of\noptions which might interest them more in the product offers you\u2019re marketing\nto them.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Adding value to customers using carousel ads<\/strong><\/p>\n\n\n\n

Some businesses have found using carousel ads for how-to content\nvery efficient in promoting their content. Informative videos and images with\npractical steps on DIY projects are very appealing when they are introduced as\ncarousel ads. Easily customers can swipe through the short series of videos and\nhave the capabilities of creating the things depicted on it. <\/p>\n\n\n\n

The information will appear progressively on the screens of the\ntargeted audience and that could captivate them. Ensure that you create\nrelevant content and not just redundant media that doesn\u2019t add real value to\nthe targeted audience. <\/p>\n\n\n\n

Martha Butler, digital marketing head for an\u00a0coursework writing service<\/strong>\u00a0that has mainly student audience, suggests marketers to remember that content marketing is not about hard-selling. She says, \u2018\u2019most of the time, it is rather aimed at keeping followers engaged. Depending on the audience you are targeting, how-to videos and pictures in a carousel ad can definitely do the heavy lifting of attracting more followers.\u2019\u2019<\/p>\n\n\n\n

Featuring important\narticles and content with carousel ads<\/strong><\/p>\n\n\n\n

When you run an active blog with many different articles, it\nmight benefit promoting the most selling pieces. Not all the pages you have\nuploaded on the blog will be efficient or please customers on a large scale. <\/p>\n\n\n\n

That makes it important to select the best articles and\ndetermine which are worthy of being the ones that grab the eyes of targeted\nindividuals. <\/p>\n\n\n\n

The best way to do so is including the best articles on carousel\nads you post on platforms such as LinkedIn and Facebook, especially. Featuring\nthose articles on social media will increase the exposure of the content you\npost on the blog. <\/p>\n\n\n\n

Above that, new users might sign up to get updated newsletters,\ngrowing the email list you have exponentially. The best part is that the\ntraffic will entirely be organic and your page can be shared easily on social\nmedia.<\/p>\n\n\n\n

Using carousel ads to\nhear the voice of customers <\/strong><\/p>\n\n\n\n

Nothing makes customers feel more important than making their\nvoices heard. They feel more augmented into the business and it starts feeling\nmore like an open community. <\/p>\n\n\n\n

That improves the customer experience dramatically, so consider\nusing carousel ads for this purpose. These ads can also be very effective for\ngathering different types of data by asking questions or creating polls. <\/p>\n\n\n\n

You can include a \u201csend a message\u201d button to help customers\nreach you easily, helping you accept recommendations and complaints. As a\nbrand, you can also ask for the opinion of customers by creating a poll of two\nproducts you offer. <\/p>\n\n\n\n

With this, you will see what customers prefer but you will also\nmeaningfully engage the customers. The targeted audience will learn a lot about\nthe products you offer and about your brand as a whole.<\/p>\n\n\n\n

Featuring beautiful\npanoramic images<\/strong><\/p>\n\n\n\n

They say pictures speak a thousand words and using them has been effective for a very long time in marketing. Developments in smartphones have made the\u00a0panoramic shot option\u00a0more easily accessible.\u00a0<\/p>\n\n\n\n

To use this great feature in the content marketing strategy you\nhave on your mind, use carousel posts. Carousel images can beautifully\nintegrate the use of horizontally extended pictures and make them look very\nappealing. <\/p>\n\n\n\n

In this case, Instagram is the platform of choice and it\u2019s not\nconfusing why, as this social media channel is the leader in visual content.\nUse this social media channel to its fullest by posting panoramic pictures in\nthe form of a carousel. <\/p>\n\n\n\n

When customers swipe left and get to see more, they will be\nattracted to what they see and engage in the post. Invest in taking beautiful\npanoramic shots that will feature well with carousel ads on Instagram and other\nsocial media channels.<\/p>\n\n\n\n

Don\u2019t forget adding an\neffective copy<\/strong><\/p>\n\n\n\n

Although carousel ads are primarily visual, you should also add\nsome effective copy to incite a better response from potential customers. That\ncopy could range from anything between an effective call to actions and other\nwritten content. <\/p>\n\n\n\n

Be sure to capitalize on the little characters you can add as\npart of the description, title and anywhere else you can include text. <\/p>\n\n\n\n

Use effective keywords and words that will beautify the carousel\nad you are posting. Ensure that the content is relevant to the visual content,\nwhether video or photos and be sure that it is accurate. <\/p>\n\n\n\n

The copy you write should work on bringing together the photo or\nvideo you are posting and the message you are trying to send through. Don\u2019t\nforget to write a captivating caption if you are using carousel posting on\nInstagram.<\/p>\n\n\n\n

The bottom line<\/strong><\/p>\n\n\n\n

Carousel ads are one of the best marketing strategies that can\nbe used on digital platforms such as LinkedIn, Facebook and Instagram. Add an\neffective copy to the beautiful images you have set up for this purpose to\nimprove the audience\u2019s experience. <\/p>\n\n\n\n

You can use panoramic images on Instagram that can create a\nslideshow effect. Using this feature to tell the story of your brand can also\nlead to a higher engagement rate on the content you post. Short videos can also\nbe great for this kind of marketing technique because they engage the audience\nto a fuller extent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Statistics have proven that users prefer engaging and interactive content instead of stagnant posts. The content you create should reach out to customers and touch their hearts while offering them an experience.  Unfortunately, still images that have been the centerpiece of visual marketing content don\u2019t cut it anymore. Apart from videos, GIFs and slideshows, a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[134],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nCreative Ways to Promote Content with Carousel Ads - SolutionHow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solutionhow.com\/en-us\/technology\/creative-ways-to-promote-content-with-carousel-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Ways to Promote Content with Carousel Ads - SolutionHow\" \/>\n<meta property=\"og:description\" content=\"Statistics have proven that users prefer engaging and interactive content instead of stagnant posts. 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