{"id":29367,"date":"2023-10-23T18:17:25","date_gmt":"2023-10-23T18:17:25","guid":{"rendered":"https:\/\/www.solutionhow.com\/?p=29367"},"modified":"2023-11-04T17:09:14","modified_gmt":"2023-11-04T17:09:14","slug":"click-injection-threats-and-countermeasures-in-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.solutionhow.com\/en-us\/technology\/click-injection-threats-and-countermeasures-in-mobile-marketing\/","title":{"rendered":"Click Injection: Threats and Countermeasures in Mobile Marketing"},"content":{"rendered":"
Threats and Countermeasures in Mobile Marketing<\/p><\/div>\n
As we are moving ahead in this digital era, businesses are enhancing their marketing strategies to flourish. They look forward to increasing their online visibility and strengthening their brand identity in front of their targeted audience. Pay Per Click is one of the most common strategy adopted by advertisers to measure the impact of their ad campaigns published to achieve the selfsame goals. But with these new tactics comes the risk of being exploited by fraudsters. Here\u2019s where click injection comes into play, which is a fraudulent activity where scammers generate fake clicks on the ads to gain credit. Such actions can lead to a significant loss to businesses and marketers.<\/p>\n