{"id":11797,"date":"2021-07-23T12:05:57","date_gmt":"2021-07-23T12:05:57","guid":{"rendered":"https:\/\/www.solutionhow.com\/?p=11797"},"modified":"2023-02-27T17:46:25","modified_gmt":"2023-02-27T17:46:25","slug":"why-should-you-be-thankful-to-people-opting-out-of-your-email-list","status":"publish","type":"post","link":"https:\/\/www.solutionhow.com\/en-us\/digital-marketing\/why-should-you-be-thankful-to-people-opting-out-of-your-email-list\/","title":{"rendered":"Why should you be thankful to people opting out of your email list?"},"content":{"rendered":"
email<\/p><\/div>\n
Not every rejection is bad! Placing the unsubscribe option in an easily accessible spot in your email is quite a common mantra. Does it puzzle you? Well, in every sense we mean that not every rejection is bad!<\/p>\n
An unsubscribe option is an inevitable part of any email. According to the CAN-SPAM act and other email deliverability legislations, email marketers must offer their subscribers an unrestricted option to opt-out of their email lists anytime they want. But, the million-dollar question still pops up- what really makes the email marketers choose to be so accommodating towards such a choice?<\/p>\n
Email campaigns are curated based on the likes and dislikes of the target group. There are several aspects like list building, segmentation, personalization, testing, etc. that need to be taken care of while building emails. Email unsubscribers indirectly give out insights about the campaign that helps in improving these processes and building a successful campaign.<\/p>\n