Best option is creating WooCommerce & WordPress websites, WordPress is the most used CMS to create web pages. More than 36% of web pages are made with WordPress.
Plugins are basic components to get the most out of the web, improving security, user experience and specific characteristics of the business model. Therefore, it is important to know the main plugins, and make sure that the template or theme that we choose is compatible with them.
What is a WordPress plugin?
A WordPress plugin is a powerful piece of software that extends the functionality of your WordPress website. Essentially, it’s like adding new features to your site without having to modify the core code. From SEO optimization tools to social media integrations, there’s a plugin for almost every imaginable requirement. These plugins are designed to save time and effort by offering pre-built solutions to common website needs.
For WordPress SEO agencies, plugins are essential tools for enhancing clients’ websites. They provide a means to optimize content, improve site performance, and boost search engine rankings. However, with thousands of plugins available, choosing the right ones can be overwhelming. It’s crucial for agencies to select reliable and well-supported plugins that align with their clients’ specific SEO goals and strategies. With the right mix of plugins, a WordPress SEO agency can effectively transform a basic website into a high-performing, search-optimized platform that drives traffic and conversions.
Overall, understanding what makes a WordPress plugin valuable and how it can be leveraged effectively is vital for both website owners and digital marketing agencies alike. By selecting the most appropriate plugins based on specific goals and requirements, businesses can maximize their online presence while minimizing development efforts—ultimately leading to better user experiences and increased ROI.
While WordPress is a very complete CMS, we depend on plugins to get the most out of it. Plugins are code snippets, which modify WordPress functions.
There are also paid WordPress plugins such as this WordPress booking plugin. In the WordPress directory there are more than 50,000 free plugins. There are plugins developed for any business need, and it is this great variety and an active development community that sets WordPress apart and makes it the main CMS.
One of the main advantages of WordPress is the functionality that we can add to the website through plugins.
Some are very specific and solve functions that are very oriented to specific sectors. This can be a real estate search engine, a file sharing system with our clients, etc.
Fundamental plugins for WordPress
However, there are some plugins that provide features that are essential today:
Revolution Slider is the most complete, safe and updated plugin to create animated image and video presentations.
Thanks to this plugin, we can create a great slider on the main page or Home of a website. In addition, it can even be used to display galleries of images that automatically pass and allow to show a place or a series of products
This plugin is an environment of development and design of web pages on WordPress. Extends design possibilities and expands options when displaying and assembling subsections of web pages. This framework receives constant updates, for us it is essential when choosing a Theme to work in WordPress.
Not all web pages are born with the intention of reaching a multilingual audience. But if working with multiple languages makes sense for your business, now or in the future, you should have the standard plugin to create multi-language websites.
The importance of languages in electronic commerce
WPML works in a somewhat complex way. Instead, it enables a perfect level of translation to be achieved. Although WPML for WordPress allows you to activate an automatic translation using Google Translate, we advise against doing the web translation in this way.
Features of international SEO
It is better to have a professional translation service that avoids phrases that can go down in history as offensive or funny.
WooCommerce is the official WordPress plugin to turn the website into an Online Store. If you do not have more than 200 or 300 items, WooCommerce can be a very suitable solution to sell online. Along with it you can use WordPress coding, the main purpose of the WordPress coding Standards is to create a baseline for collaboration and review within various aspects of the WordPress open source project and community, from its core code to themes to plugins.
This complement is very broad and not only provides the possibility of displaying products and descriptions with photography and price. It also allows you to connect with various payment codes to collect from your clients, manage stock, shipments, work with sizes and colors, attributes …
Even if you do not want to sell online, this add-on can serve to show the product catalog, (without price, without units, without allowing to buy) to your customers. It serves as a virtual showcase where you can find out about everything the company offers as well as being a first point of contact.
Other featured WordPress plugins
There are plugins for a wide variety of tasks related to website functionality and online marketing. These are some plugins that we recommend to improve the user experience and achieve company goals.
Improve security with these Anti-Spam and SSL plugins
This anti-spam plugin helps filter comments that may be spam. Check the comments and messages on the contact form with its database to identify spam messages. In administrator view, we can review all these suspicious messages and validate the non-spam messages.
Really Simple SSL
This SLL plugin helps to convert your page to HTTPS. Automatically detect your settings and configure your website to work in https.
Optimize the web with these analytics and SEO plugins
Yoast WordPress SEO reviews the technical optimization of the pages, indicating errors and offering suggestions for improvement. Also, check the readability of the text. It’s one of the Plugins most used to optimize and promote content marketing.
Plugins for social networks and subscriptions
For all activities related to the newsletter or newsletter, Mailchimp is the best known platform. Its plugin integrates perfectly with WordPress and is very easy to manage.
On the one hand, it is not recommended to install an excessive number of plugins, since it will affect the loading time and performance of the web. Some experts recommend between 8 and 12 plugins at most, but keep in mind that not all plugins have the same impact. This is why monitoring web performance is so important. If we notice a change for better or for worse, the first thing is to check if new plugins have been installed.
In addition, the plugins must be kept in their latest version to ensure the best performance and not jeopardize the security of the page.
The plugins that we recommend in this post help to boost most web pages in general.