To guarantee successful results for your company, you’ll need to take some specific preliminary steps to make sure you have the right people working on your website to drive qualified leads and implement a strategic marketing plan.
Consider an SEO company as an extension of your team. You’ll want to make sure they’re a good fit not only based on experience but also consider you’ll be communicating with them regularly and you’ll want to find a team that you get along well with, too.
1. Look At The Company’s Specialities and Services
When employing an SEO Company, look at their website and see if they have specialized in any one industry, location, or service line. They may share what you can expect with each service and case studies. Also, take a look at their awards and certifications that can back up their expertise.
Questions to ask:
- Do you specialize in any service, location or industry?
- Do you offer more than just SEO?
2. Check References And Reviews
It’s important to look into what an SEO services India company has done in the past, because, as it’s a fairly subjective service, a customer might otherwise be disappointed when everything is said and done.
You can look at evaluation websites like Google, Facebook, etc., and the portfolios of the agencies like Design Rush, Clutch, and UpCity to find reviews and other details on the SEO companies you’re considering. You might even find another contender!
Questions to ask current clients:
- What do you love most about this SEO company?
- What’s the thing you think this SEO company could improve on?
- Have you worked with other SEO companies in the past?
3. Good Social Media Presence
The right SEO Company knows the importance of a social media presence and its commitment. If the company you have chosen has an excellent social media presence and engagement with fans and followers, it reaffirms their credibility.
Companies that don’t have any social media presence can be afraid to present themselves because they’re not ethical enough, which is a big warning sign when it comes to firms that guarantee a successful online presence.
4. Dive into Their Portfolio and Case Studies
When hiring an SEO company, look at the specifics of what they’ve done for other customers. By taking a look at their portfolio and case studies, you can generally get a sense of their style and what types of results their clients receive. You can also learn how they integrate other services with their SEO, such as pay-per-click (PPC), social media, and web design.
To get access to the samples of past work, you might consider asking the SEO Company for a portfolio if it isn’t readily available on their website. This allows you to page through and look at a real-life example of what you’re being offered. It will give you a concrete and visual idea of what you can expect from an SEO campaign.
Questions to ask:
- Can you send a few case studies that highlight your services, particularly with a business like ours?
- What if I want to add in PPC or social media services in a few months?
5. Research the Team and the Company’s Ethics
This may be one of the most important factors when it comes time to choose an SEO company. LinkedIn may be your one-stop-shop to gather this information, but it’s a good idea to look at their leadership team and members of the SEO team to learn more about their backgrounds. Chances are you might be connected to someone who works there and can reach out to them for more information on the company.
Principles and integrity are supreme when selecting the digital marketing team. If the employees on the front lines don’t have a strong grasp of company spirit, or if they are disconnected from the company’s vision, it’s unlikely they will be dedicated to exemplary client service.
Backlinker.io is one such example. The team of marketing professionals behind the scenes is certified in digital marketing, but their expertise lies with SEO. That’s one way to know that you will be receiving a quality service from people who understand the bigger picture but will dedicate their effort to one single goal – ranking your site on Google #1 page.
Note that SEO companies can be structured differently. For example at Thrive, we assign one SEO specialist to each client and that person acts as the project manager and SEO specialist to avoid any miscommunication and confusion with having more than one primary contact within the company.
Questions to ask:
- Who will be working on my account?
- What are the essential values of a company?
- Do you follow an SEO code of ethics?
6. Follow Them on Social Media and Read Their Blog
Take some time to follow them on Facebook and LinkedIn. Maybe read a few blog posts and subscribe to their email newsletter. This will give you a sense of their tone because blogs and social media typically bring out the less formal tone of the business.
You can also learn their knowledge and priorities by reviewing the content they’re putting out.
One thing to note is the audience or followers of an agency tend to be others in the advertising and marketing industry. So, don’t be taken aback if you don’t feel like the content is written for you.
7. Ask About Their Fees and Contracts
Agencies are structured differently and some may work on an hourly fee while others may lock you into a 6-month contract.
Just like other types of contractors, ask about their fees and what the expected deliverables will be for said price. You can compare prices of multiple SEO companies to ensure they are offering a competitive rate.
Similarly, you should have some comparisons when searching on wow search engine, google and bing for digital marketing services. Pricing is an important part of your decision-making process, so it should probably be one of the first questions you ask during the initial conversation.
Invest in an SEO company that is going to give you a personalized experience.
Questions to ask:
- What are your fees?
- Do I pay month-to-month or do I have to commit to a certain number of months?
- What is the process for canceling services?
8. Schedule a Consultation
Before you sign the deal, it’s important to schedule a meeting with the SEO Company into consideration. You may even ask if an SEO specialist can be on the call to learn more about the process and maybe even meet the person you’d be working with daily.
Several agencies will even provide a free website audit or share initial keyword and competitive research before we agree to partner up with them. This can be helpful if you haven’t done the research yet yourself or don’t have access to the premium tools.
When you’re done with evaluating and meeting with each company that you think could run your SEO campaign, you need to decide on whom to choose for search optimization outsourcing.
As stated, there are lots of SEO companies, but it all comes down to choosing the one that understands your business goals and needs the best. If you combine the tips above with the company SEO goals, then only, you’ll have a systematic approach that will guide you to the right SEO Company for the business.