The world’s second-largest search engine, YouTube is the premier platform to reach valuable information and build a social influence on your target audience.
A wide variety of YouTube videos are available for each user on the social platform, making it an ideal platform for businesses and marketing experts alike. In addition, it can also be challenging to reach viewers who are genuinely interested in your YouTube video due to the abundance of video content.
Accordingly, if you want to stand out among content creators and monetize your own videos with Google Ads, you need to promote your YouTube channel.
In order to maintain your channel’s organic growth and obtain more exposure, you need to know functional tactics and this is why we are here.
Below, you can find every basic but useful tactic to grow your YouTube channel and leave a huge impact on the popular video-sharing platform.
How to Build Your YouTube Presence?
Every content creator or YouTube channel owner aims to build a presence on the platform.
It is essential to establish a reputation with their targeted audience and apply their YouTube marketing strategies.
There are various tactics to build a platform presence and at the core, you can find paid and free ways to promote your YouTube channel.
A YouTube channel owner can use:
- YouTube growth services to boost user engagement.
- Basic YouTube SEO to promote YouTube content.
- Cross-promotion for more exposure.
Here is a detailed look at these basic steps to promote your YouTube channel and have rapid growth in your YouTube video metrics.
Promote Your YouTube Channel with a YouTube Growth Service
Promotions are essential parts of YouTube marketing and there are many YouTube growth service websites to help you achieve
this goal. Especially if you need to speed up the growth of your own YouTube channel, those digital services are the most effective way to obtain exposure, new subscribers, and engagement on your YouTube videos.
However, while there are many third-party sites that claim to provide trustworthy services, it’s wise to choose one that fulfils your marketing requirements.
What to Consider While Choosing a YouTube Channel Growth Service Site?
When you choose a third party that provides growth services for your YouTube channel, you need to consider certain aspects.
Buy Real Subscribers For Your YouTube Channel
YouTube algorithm heavily depends on interactions and engagement with real YouTube users. Thus, the purchase of bots and spam accounts acts as a violation of YouTube’s Terms of Service.
In case of such a situation, YouTube can delete your channel and content. Therefore, it’s important to purchase YouTube subscribers who are real people and among your targeted audience.
Their real engagement can build your presence, and encourage other users to subscribe and promote your Youtube channel.
Try Free YouTube Trials Before Purchase
Before purchasing a YouTube growth service, you can try free YouTube trials of a third-party website to obtain free YouTube subscribers, YouTube likes, and YouTube views to test their service quality.
By doing this, you can measure the speed and quality of their YouTube growth service, how they affect the growth of your YouTube channel, and user engagement rate.
Customer Support Team
It’s essential for a YouTube growth service site to have a professional customer support team, available to support their clients and site visitors.
If a site has a customer support team, they don’t only help clients throughout the purchase but also after the client completes the purchase.
Payment and Refund Conditions
A secure payment option and beneficial refund conditions are important elements to consider before purchase.
This way, you can protect yourself from scams while purchasing a YouTube growth service.
Use Search Engine Optimization (SEO) on Your YouTube Videos
For your YouTube content to appear in search engine results, you need to apply the right keywords of SEO rules to your videos.
Mention keywords on:
YouTube Video Titles
When you write a title for your video, be sure to keep it relevant and mention appropriate keywords to describe your content.
Viewers find content easily on search results when it has a video description that explains what they can expect to find in the video.
Another element that affects a video’s visibility on search results is the tags.
Thus, add tags that reflect keywords on your new video to increase their visibility and gain subscribers to your YouTube channel.
Use Custom Thumbnails to Promote Your YouTube Channel
A way for your videos to stand out among many other contents is to distinguish them with different thumbnails.
Using a similar style on your videos can make it easier for the audience to notice your YouTube channel and brand.
You can use similar fonts or colors for the videos with relevant content if you want to upload them as a series.
Use a Live YouTube Video to Promote Your YouTube Channel
People tend to skip ads even when the product or service is part of their interest. However, it’s not possible to skip Youtube live videos, so you can use them to promote your YouTube channel or brand.
With live videos, you can hold their attention and draw organic traffic to your channel.
Optimize Your YouTube Channel
The layout of your channel is as important as creating content to reach your audience.
Create a unique display picture and banner, and introduce your content ideas and what you post to keep your subscribers and channel visitor curious.
If you have accounts on different platforms, creating a similar layout can help your audience to recognize your brand and gain more subscribers.
Create Playlists and End Screen to Promote Your YouTube Channel
People watch videos without a break. Therefore, creating a playlist of relevant videos can encourage them to check more videos from your YouTube channel.
You can also use the end screen option for the call to action. You can add your other videos or a subscribe button for new viewers to discover your channel.
Use YouTube Analytics
YouTube offers an analytics section to track your YouTube channel and content performance.
You can use analytics to track which content does better, learn the demographics of your viewers, view total watch time, engagement, and more.
These metrics can lead you when you create new videos for your subscribers.
Engage with the YouTube Community and Channel Owners
A social network is essential when you’re building a presence on a platform. Although collaboration with other creators can be challenging on this huge video-sharing platform, you can still engage with other channel owners.
Find those that have similar niches and audiences as yours, and engage and share their content. This way, you can draw traffic to your channel from their audience.
Cross-Promote Your YouTube Channel on Social Media Platforms
You can use your different social media platforms such as Facebook, Twitter, or Instagram to promote your YouTube channel or content to your already existing audience.
Facebook does not allow you to embed a YouTube video, nor do you have the option of opening a video by simply posting a YouTube link. However, you can post a teaser and encourage your direct viewers to watch the full video on YouTube.
In addition, unlike Facebook, it’s possible to embed a YouTube video on a blog post. You can use this option to promote your YouTube channel on many forums.
Use Ads of Search Engines
You can also use paid advertisements on Google to promote your YouTube channel and draw traffic to your videos.
Depending on the ad format, placement, and industry, YouTube ads typically cost $0.010–$0.030 per view.
You will pay approximately $10-$30 for each 1000 YouTube views you have.
Use YouTube Tools to Promote Your YouTube Channel
Another effective way to reach your targeted audience is to use YouTube tools such as the community tab and YouTube Stories.
By sharing a short video as a content teaser or behind the scene, you can create a close relationship with your subscribers and encourage them to engage with your video.
You can also use them to motivate viewers to subscribe to your YouTube channel.
Not everyone achieves success with AI-powered optimization of their content. In order to stand out among other creators and draw traffic to your unique video, you need real humans that interact with your content.
For this reason, it’s essential to obtain organic growth on your channel. In this article, we mentioned tactics to support your marketing strategies and gain subscribers for your channel.
You can use a YouTube growth service to speed up this process. However, when you choose a third-party site to provide growth service, consider:
- Buying subscribers from real users interested in your content,
- Testing free trials of their services,
- Connect with their customer support team,
- Payment options and refund conditions.
You can also use basic optimization and free options to draw traffic to your YouTube channel.
By following these steps you can promote your YouTube channel and reach your targeted audience in a short time.