Most people use web design to describe the process that relates to creating a website, and that includes writing mark-up. Web designers are required to be aware of the usability and current web accessibility guidelines. Note that utility and usability are what determines the websites’ failure or success.
So, since the visitor on the page is the only person who clicks and makes the decision about everything, designing the web with the user in mind becomes a standard approach to ensure profit-oriented and successful web design. To ensure this, you will need to engage a competent website designer such as website design Nashville, TN.
What Should Web Designers Focus On When Designing A Website?
Although most designers do cover the design process alone, more often, people work in teams to cover the design process’ different aspects. Website design consists of various disciplines and skills in the maintenance and production of the website. They include:
- Web graphic design
- Interface design
- Search engine optimization
- Standardized code
- Proprietary software
- User experience design
When designers are out to design a website, there are several things they need to put into consideration. First, they must ensure that they enhance authority, brand visibility, and trust in the industry. Secondly, they should focus on increasing sales and web traffic. Lastly, they should ensure that phone calls are coming in and walk-in leads to your website.
What Are The Principles Of Good Website Design?
1. Users should not be made to think
When you are creating a website, it is essential to ensure that the web-page is clear and self-explanatory. Ensure that there are no question marks whatsoever. When the web-page happens to be full of question marks, it makes comprehension difficult.
The web-page should be designed in a way that, from point A to point B, there is a definite structure with moderate visual hints. The links should also be easy to recognize so that users can easily navigate to find what they are looking for.
2. Don’t squander the patience of the users
Whenever you plan to provide your visitors with some tool or service, ensure that you minimize the user requirements. Note that the lesser the elements, the higher the chances that a random visitor will want to try out your product. First-time visitors may be willing to pay for your product but not if you have a long web form that requires them to fill.
So, you must allow users to explore your product without forcing them to share their details first. Ensure that you eliminate all barriers, such as registrations and subscriptions. These are the things that are likely to reduce incoming traffic.
3. Ensure that you focus on the attention of the user
As a website designer, you should know that there are content and interface aspects that are more attractive to users than others. So, you have to ensure that you offer both dynamic and static content to cater to the user’s diverse interests. More so, ensure that your focus is on what seems to interest users the most.
4. Strive to expose your features
In this era, web designers need to use an approach that guides users. The use of visually appealing well-elaborated steps can play a critical role. Large and visual buttons can do magic when it comes to optical efficiency. They are good at leading visitors to content quickly.
5. Ensure that your writing is effective
Since the web differs from print, you need to ensure that you adjust the writing style to meet the browsing habits and preferences of users. Be short and precise, and work on the flow of information. Use objective and plain language to communicate with your web users without exaggerated statements. Give your visitors a reason why they need to stay on your site and use your products
6. Always Strive to be Simple
Simplicity is a fundamental principle and a primary goal for any website. Readers don’t come to your site to enjoy looking at the designs but to seek valuable information. So, instead of focusing on decorating your website with intricate designs, keep simple and give useful information
7. Embrace the White Space
It is essential to appreciate the presence of white space on your site. It helps to reduce the complexity of cognition. It makes viewing of information on the screen much more comfortable. Users may find it hard to scan, read, or analyze complex structures if they are full of colors. But with white space, your content gains a dominating position and is appealing to users.
Designing a website requires one to think from the user’s perspective. As much as you might not meet the expectations of every user, it is advisable to focus on what the majority prefer. This way, you will be able to drive significant traffic to your site and make some sales.