Are you tired of trying and failing to make your brand recognizable amongst the targeted audience? Getting enhanced recognition is a crucial aspect of managing a brand because it can help you get a higher conversion rate and, in turn, generate more revenue.
Without a solid plan of building brand awareness, you will waste a lot of resources and end up with nothing to show for it. What can you do to avoid this disappointing aftermath? Here are ten tips on how to your brand’s name recognizable:
Leverage the brand’s USP
Before building your brand, you must have carefully studied the competition to find the perfect selling point to use. Perhaps, you conducted a fully blown competitor analysis and recognized what differentiates the brand you’re building from the competitors.
That unique selling point (USP) you recognized and used to the business’s advantage should be leveraged for higher brand awareness.
The entire brand awareness campaign should be based around leveraging the USP to get the upper hand from the competition. For example, Apple boasts of its highly secure devices that can be connected with other iPhones, smartwatches, iPads, and MacBook’s within the family. Those are the major selling points that Apple is leveraging to get higher brand awareness and succeed at it.
Consistency is key
One of the most common mistakes made by business owners and brand managers is that they fail to be consistent. In this regard, consistency refers not only to post the same content across all social media channels but also to have a consistent brand voice.
The social media head at Essay writing services UK of the best essay writers UK says that projecting the brand in a certain way on Twitter and portraying it differently on Facebook can confuse customers. Starbucks set a great example by maintaining the same brand voice on all marketing platforms they are using. This brand continually shares content with the same voice across all distribution channels and marketing platforms they use.
Use brand storytelling
Everyone likes stories because of how emotional they can get and thus grabbing the listener’s attention. You can use brand storytelling to reach the same effects when planning a new product launch or if you’d like to make your brand’s recognition stronger. There are many successful examples that have made this happen but one that stands out is Nando’s Peri-Peri.
The brand originated in Southern Africa in 1987 and made its way across borders to reach the US Ever since the first restaurant was opened, this brand has grown exponentially and it is all thanks to their storytelling capabilities. Their story details how far this brand has come and its very interesting background.
Utilize social media to build brand awareness
Social media is a great tool to use when building brand awareness. There are a lot of possibilities and opportunities that await on various social media platforms. For example, you can create short videos to share on social media platforms that captivate the audience and move them to follow your brand.
There are also paid advertising features that can help you reach the targeted audience on these social channels. The best part is that you can reach an audience with very specific demographics. That allows you to reach people who really matter that might end up making a purchase and becoming loyal customers.
Focus on the value you’re adding to society
Samsung has shifted its focus not only on marketing their product features but also on the value they are adding to society.
By launching the Samsung Global Goals program, this smartphone brand has shown that it does not only care about its profits but also the socioeconomic benefits of its existence. The proceeds it makes are donated to charity and various other non-profit organizations.
You should also find a cause closely related to your niche and leverage it to get higher brand awareness. For example, if you are a shoe manufacturer or retailer, consider donating school shoes to communities in need. The marketing line would be something like this “with every pair of shoes purchased, a child gets to go to school”.
Have an excellent brand personality
It is absolutely true that a brand should maintain a certain level of professionalism but not overdo it and become a bore. If you manage a brand that requires a casual tone, do not feel forced to maintain professionalism. Instead, study the targeted audience to better understand how they communicate and what they expect from you.
Vans sneakers have a unique brand personality that focuses on its primary target audience, which is skaters. They understand the tone and jargon used and that is what makes them so successful in this industry. Even their images and content they share makes it abundantly clear that this brand was designed for skaters by likeminded people.
Carefully consider your branding
The branding you use plays a crucial role in the awareness of a brand because it affects customer perception at first glance. Customers can glean a lot from just looking at your logo and they might make a decision right there on the spot. That indicates how important branding is including the brand’s logo and other marketing material.
You must choose the correct color scheme and use relative icons and fonts. When looking at Giorgio Armani’s branding, you can tell by just looking at the logo that it sells luxurious clothing. That is what your branding should do; it must reveal what you are about and make customers like the brand.
Spy on competitors
Spying on competitors is not at all bad because it can help guide you on the right path to take when planning and executing your brand awareness campaign. For example, you might recognize the efficient tools and strategies used by competitors to leverage the campaign you’re planning.
Alternatively, you might find certain loopholes that can be used to your advantage to gain a competitive advantage. There is a lot of insights you might gather from analyzing the marketing strategies of the competition. If you intend to use SEO to get higher brand awareness, spying on competitors can help identify keywords to use when creating content.
Get loyal customers to be brand advocates
Word of mouth and user-generated content should be crowned as kings of getting meaningful brand awareness. That is because if customers hear about a brand from a trustworthy source, their purchase decisions might be easily influenced.
Try to identify the most loyal customers and offer them incentives to generate leads and get your brand name out there. You can ask them to do this on social media or use word of mouth. Perhaps, you might also prefer launching a full-scale affiliate marketing strategy to get the brand to more eyeballs.
Firmly establish the brand’s mission statement
One of the most important things to consider when building a brand and trying to get awareness is the mission statement. You should develop a mission statement that will resonate with customers and make them want to be part of the brand. For example, Nike’s mission statement is very moving and motivates all individuals to join in the fitness lifestyle.
Their mission statement has a part that says, “if you have a body, you are an athlete” which can motivate the targeted audience to start jogging or working out. You should also aim for a mission statement that is inspirational in this way that is also related to the niche you’ve chosen.
The bottom line
Building brand awareness is not an easy task and it does not take a day or two to see the results. Instead, you should be consistent and never give up while using these ten tips outlined above. Doing so will help your brand gain the exposure it needs to survive in its relative industry.