With billions of YouTube channels and videos, how do you make your brand stand out? Thankfully, you can use a free video maker like Promo to catch people’s attention. A tool like this makes your editing life easy and assures you have consistent branding so everyone can understand your unique personality. Most of all, with this digital solution, you can retain and sustain audience interest in your content.
If you have not paid attention to your branding for your YouTube channel, you are losing out on a world of opportunities. Branding holds the power to showcase the valuable characteristics that separate you from the rest. It brings consistency which in turn creates better exposure as clients become more aware and share a better affinity with your company.
For this reason, branding has been one of the essential marketing tools to inspire loyalty. Hence, you must not leave it out as you grow your YouTube account. With the right branding strategies, you can communicate your messages effectively. As a result, you build better engagement and inspire more people to subscribe to your channels. Thus, as you build your YouTube channel, consider the following branding details:
Aim for a Cohesive Look that Represents Your Values
Branding matters because it is a representation and extension of who you are. It defines your identity! Hence, you must be clear on your company goals and objectives to come up with a clear branding strategy. From there, you can utilize your free video maker to churn out videos, collages, and logos that clearly show and represent your values.
Through these elements, people who find your channel can readily understand what your company is all about. Think of brand signature colors and images that best fit your vibe. After all, branding also involves a set of creative elements that define who you are as a company. Take note of the following:
- Your channel is akin to a storefront that shows off your unique channel style.
- Aim for consistency in all areas where you include branding details.
- The branding elements must adhere to YouTube community guidelines.
Since your branding details can be utilized in various places on YouTube, you must aim for consistency and unity. This assures that your channel looks like a cohesive brand, resulting in better memory recall for your audience.
Work on the Channel Icon
This channel icon is like a profile image. You can use a signature image, headshot, or logo that best represents your channel. In fact, you can utilize the same ones that you use for your official website or social media profiles for better consistency. Take note; this icon will appear on many areas of YouTube like:
- Channel page
- When you make a comment
- On the bottom right of videos on playback mode
You can opt for a square or round photo. For best results, you can use your free video maker as it comes with an image resizer that’s specifically fit for YouTube. It allows you to resize both photos and videos following the platform’s different size specifications and aspect ratios. Make it a point to use something visually appealing and engaging for your icon to attract your target audience.
Make the Best Channel Banner
This channel art gives you a large banner space on top of your account. It gives you a chance to show the world what you’re brand is all about. You can include the following details:
- New content posting schedule
- Business tagline
- Visuals that complement your brand identity
Remember, this banner looks different depending on the device, so you want to use one that looks great and displays well for most. For best results, aim for 2560 x 1440 pixels. The minimum safe zone requirement works at 1540 x 427 pixels, centered. You can once again create this using your free video maker editing tool.
Notably, some content creators change their banners regularly. This keeps things fresh and trendy, allowing you to promote your most recent videos.
Figure Out the Best Channel Description
The “about” tab on your channel gives you a chance to provide viewers with a brief overview of what to expect. Hence, you must create a string channel description that states who you are. You can add the following details:
- Type of content you focus on
- Upload schedule
- Notes of who appears on your videos
- Links to website
- Contact info
- Other social media pages
- Relevant keywords
Remember, this description must reflect your brand’s personality. It should exude a tone that’s similar to what can be seen from your videos. Apart from being informative, it should be witty and enticing. After all, this description is your voice. Thus, you must utilize it to entice visitors to subscribe and feel excited about your content.
Produce an Eye-Catching Channel Trailer
Your prospects and subscribers see this featured video on your YouTube channel homepage. Hence, you must use a free video maker to create a trailer that makes a great impression. Utilize this tool to create fun teaser videos that tell the world what you’re all about. This gives everyone a preview of what to expect and encourages others to subscribe.
As your brand evolves, your channel trailer can also transform with you. You can display your viral videos to get tons of views. Another option is including details of your promotions or other product links. Don’t forget to write a compelling description with this video since both are displayed on your page. Brand all the elements using your logo, colors, and typography to assure clarity. With this, there will be no confusion about whose channel this belongs to.
Optimize the Details for the Best Results
You must optimize the details on your page for the best results. Make sure that your video titles, descriptions, and thumbnails are all aligned with your branding. Remember who you are and who your audiences are. From there, utilize keywords to get the best titles and descriptions. Similarly, you can use a free video maker to create an enticing custom video thumbnail that adheres to your branding logo and color palette.
Moreover, don’t forget to organize your videos in a playlist to give your viewers a sneak peek of what your brand is all about. These lists prompt viewers to watch numerous videos in a single click. Finally, don’t forget to customize your channel sections. It is another effective method of visually branding your channel to ensure an engaged list of followers engages with you.
So finally, be sure to put as much creativity as possible into your content. Optimizing for Youtube’s algorithm is an important step. But, at the end of the day, if you’re not able to provide entertainment, your audience won’t stick around for long.