If you’re like most business owners, you’ve probably spent a lot of time thinking about your website and how it can attract more customers. But have you given any thought to the emails that go out from your company on a regular basis? If not, you should: E-mail is still one of the best ways to reach potential customers and get them interested in what you have to offer.
But if your email signatures aren’t optimized for conversions, they could be costing you real money! Recent studies show that as many as 65% of all emails are opened on mobile devices—which means they’re much more likely to be skimmed or ignored than read carefully by their recipients. And while there are many different factors that affect conversion rates (such as perceived value), email signatures can play an important role in whether or not people click through on links included within them—or even open those messages at all!
Have a corporate email signature
Your professional email signature should include:
- Your company name, slogan, and mission statement.
- Contact information for all relevant departments—including your own.
- The address of the company headquarters (if you have one).
- The phone number of your company’s main office.
- Your email address and social media links (if you want to list those).
That’s it! Now that you know what to include in an email signature, let’s take a look at how to design yours so it converts better than ever before.
Use a personal email signature
- Use a personal email signature. You never know what will catch the attention of your reader and make them want to click through to your website or contact you. The link to your website or social media accounts is conveniently located at the bottom of your email signature, so anyone who wants to learn more about you can do so with ease.
- In your email signature, include a picture of yourself. People like seeing faces when they read emails, it makes them feel like there’s an actual human being at the other end who cares about their problem and wants to help solve it!
However, the email signature generator is just one part of your overall marketing strategy for email. Your writing needs to be engaging and compelling, too. If you want people to open and read your emails, then it’s important that they not only look good but also sound interesting!
Include your social media links in the email signature
- Include a link in your email signature that says, “Follow us on social media.”
- In your email signature, add a “contact us” link.
- Include a link to your newsletter signup page, blog or website, or company’s website in the email signature.
In addition, an email signature maker is important for your branding. If you want people to remember who you are, then it’s a good idea to include a logo or some other type of branding in your email signature. Use a consistent format so that all of your emails look the same and don’t confuse the recipient with different styles.
Add your phone number to the email signature
The email signature template is an important part of your online presence. It’s one of the first things people see when they send you a message, so it’s worth making sure that it looks good and includes all the relevant information.
But what if your email signature could be more useful? What if it included a way for customers to contact you directly? One easy fix is to add your phone number to the bottom of your email signature. This can help increase conversions simply by giving customers another option for contacting you—and therefore increasing the likelihood that they’ll do so in a timely manner. Here are some tips:
- Make sure that your phone number appears in an obvious place within the text box (so not underneath everything else)!
- If possible, make sure that there’s room for at least three digits of area code before hitting “send.” This will ensure that people can still contact you even if they’re outside of their home area code or city limits!
Include an image in the email signature
When you’re considering adding an image to your email signature, there are a few things to keep in mind. The first is the quality of the image: make sure it’s high-quality so that it looks good and doesn’t compromise the rest of your design.
Secondly, make sure that the image is relevant to your business and its customers. Think about what types of images might appeal most to them—maybe they like nature scenes or landscapes? Perhaps they’re more into cute dogs and cats than anything else. Whatever type of imagery you choose for your signature should be appropriate for both you and those who receive your emails.
Use HTML to create the email signature
Create the email signature design using HTML:
- link your email signature to your website. This is where people will go when they want to learn more about you or follow you on social media.
- link your email signature to the same page on your website where you can download a PDF version of it. This is helpful because it’s more accessible than a live link and gives people who prefer reading offline a chance to reference it later.
Don’t overdo it with promotional offers and images.
A good rule of thumb is to create email signature as simple and organized as possible. Don’t use more than one image, more than one promotional offer, or more than one link in the email signature. Also, avoid using more than one phone number in the email signature—you want your customers to be able to contact you easily!
Keep the text of the email signature readable.
It’s important to keep the text of your email signature readable. For example, you may be tempted to use a fancy font that is hard to read because it looks good in your design. But if it’s hard for users to read and they can’t understand what you’re trying to convey, then it’s hurting your emails’ effectiveness rather than helping them.
Use a font size that is easy to read for the recipient’s device (for example, don’t make the font size so small that recipients have trouble reading on their iPhone). Don’t use too many colors or make any one color stand out too much; consider using only black text and white backgrounds instead of bright colors like red or blue. And if possible, try not to use any fonts that are difficult for certain devices (e.g., some old versions of Outlook) or complex scripts like Arabic characters which might not display correctly on all platforms
Include your physical location and address.
- Include your physical location and address.
- List out your location, including the city and state where the business is located. If you’re a franchise or subsidiary of an umbrella company, list this in parentheses after your individual location information.
- Include an address for the office as well as directions to get there from major roads (for example, “Our office is located at 123 Main Street in Anytown, USA.”).
Generate leads via the “send to a friend” button.
If you have a large email list, this is a great way to generate leads. A “send to friend” button allows users to share your content with their contacts. This can be an effective tool for generating more traffic and sales for your business:
You can use a “send-to-a-friend” button in your email signature to encourage readers of your emails to forward them.
This will allow people who read the emails sent through that signature link an opportunity for more exposure by creating more engagement with their own contacts or friends within their network.
Utilize banner ads in the email signature.
Banner ads in email signatures are a great way to increase your revenue, click-through rates, and conversions. Banner ads can be utilized in several ways. First, you can use banner ads within your signature itself.
Second, you can utilize banner ads inside of your email copy itself (as long as it’s relevant). A third option is to have a static banner on the top or side of your emails that shows up on every single one but only changes once per month.
The best thing about banner advertising is that it offers a great way for online businesses to increase their sales while also providing an excellent experience for their readership by allowing them more time to scan through their message without being distracted by advertisements throughout the entire message itself. Plus if done correctly you’ll see an increase in overall open rates which will lead directly to increased click-through rates due simply because people want what they see advertised!
Let your partners advertise in your email signature.
One of the best ways to increase your conversion rate is by letting your partners advertise in your email signature. You can make money from this, and it will also give you an opportunity to promote the brand of these partners to your customers.
Including partner advertisements in your email signature means that when a customer clicks on those links or images, they’re taken directly to the partner website where they can purchase products or services from that business.
You don’t have to limit yourself only to one type of advertisement either; if you want a more diverse advertising portfolio for your emails, feel free to include multiple types of advertisements as well!
Redirect users to click on a link to some page on your website instead of simply providing its URL.
When you have a contact form on your website and it is not working optimally, here are some tips on how to improve conversions through email signatures:
- Redirect users to click on a link to some page on your website instead of simply providing its URL. This will help them understand the context of your business better.
For example, if they want to know more about an event you are hosting, send them directly to the landing page where they can learn more about the event and book their tickets easily. It is also important that you don’t link directly from your website’s homepage or any other generic page as this will make it difficult for visitors who are not familiar with your website yet.
- Do not forget about social media! Links like Facebook pages, Twitter handles, etc., may help increase engagement with potential customers and build trust at the same time!
As you can see, there are many ways to improve conversion rates through email signatures. Implementing just one of these strategies will not get the best results, so it’s important to experiment with different methods until you find what works best for your business.
In this article, we have looked at some of the best ways to make your email signature more engaging for your audience. By following these tips, you can take advantage of the opportunity to increase conversion rates and boost sales on your website!