Cross Platform Mobile Application Development: Options, Cost and Risks

Mobile Application Development

Mobile Application Development

In an increasingly mobile-first world, businesses are searching for effective ways to engage with their audiences across different devices. This leads many to consider cross platform mobile application development. With a myriad of options available, it’s vital to understand the landscape, potential costs, and risks involved.


Mobile app development has traditionally been split into two camps: Native and Cross Platform. While native applications are designed for a specific platform (like iOS or Android), cross platform apps are developed once and can run on multiple operating systems. Cross platform app development companies are at the forefront of this technology, offering solutions that save time and money. However, how do businesses decide which route to take? Let’s delve deeper.

Cross Platform Development Options

In the realm of mobile application development, several cross-platform frameworks have emerged, each offering unique advantages and capabilities. Here’s a more in-depth look at some of the most prominent options available:

1. Flutter

Developed by Google, Flutter has been a game-changer in the cross-platform realm.


  • Rich UI components: Flutter’s widget-based architecture allows for creating highly customizable and visually appealing apps.
  • Performance: Flutter compiles to native ARM code, which ensures smooth animations and transitions.
  • Hot reload: This feature speeds up the development process by allowing developers to instantly view the result of the latest changes.


  • Young ecosystem: As a relatively newer player, it may lack certain third-party packages.
  • Larger app size: Flutter apps can be comparatively larger than those developed with other frameworks.

If Flutter aligns with your app’s requirements, a specialized flutter app development company can provide unparalleled expertise.

2. React Native

An open-source framework from Facebook, React Native is a favorite among many developers.


  • Community support: Being around for a while, React Native boasts a strong community, ensuring ample resources and third-party libraries.
  • Performance: With native modules, React Native can utilize platform-specific code, enhancing performance.
  • Code reusability: Code can be shared between iOS and Android, reducing development time.


  • Native modules: For some functionalities, developers might need to write platform-specific code.
  • Memory usage: Being JavaScript-based, React Native can sometimes be memory intensive.

3. Xamarin

Microsoft’s contribution to the cross-platform world, Xamarin, is built on the .NET framework.


  • Language: Utilizes C#, a statically typed language, leading to fewer runtime errors.
  • Visual studio: Developers benefit from the rich IDE, offering a plethora of tools and integrations.
  • Performance: Being close to native, Xamarin offers excellent performance.


  • Larger app size: Xamarin apps, like Flutter, can sometimes be on the larger side.
  • Licensing costs: While Xamarin itself is free, for enterprises, Microsoft’s Visual Studio might come with licensing costs.

4. Cordova

Cordova, previously known as PhoneGap, allows developers to create apps using HTML, CSS, and JavaScript.


  • Web technologies: Ideal for web developers transitioning to mobile app development.
  • Plugin architecture: This allows for access to native device APIs.


  • Performance: Being web-based, Cordova apps might not offer performance on par with truly native apps.
  • Dependence on plugins: Accessing advanced native features often requires reliance on third-party plugins.

When considering these options, it’s vital to align your specific needs with the capabilities of these frameworks. Partnering with experienced cross platform app development companies can also ensure the success of your project.

Cost of Cross Platform Development

Understanding the costs is essential when considering cross platform mobile app development. Factors to consider include:

  • Development time: Typically, cross platform development is quicker than native, leading to reduced costs.
  • Maintenance: Maintaining a single codebase for multiple platforms can lead to cost savings in the long run.
  • Platform fees: Both Apple’s App Store and Google’s Play Store have associated fees. Considering them is essential when budgeting.
  • Hiring expertise: While hiring a cross platform app development company might seem pricier initially, their expertise can lead to quicker turnaround times and reduced errors.

Risks of Cross Platform Development

While there are numerous benefits to cross platform mobile app development, potential risks include:

  • Performance Issues: Cross platform apps might not always leverage the full capabilities of the underlying hardware, leading to potential performance hiccups.
  • UI/UX Challenges: Achieving a consistent user interface and experience across all platforms can sometimes be challenging.
  • Dependency on Third-party Tools: As cross platform development relies heavily on third-party frameworks, any issues or changes in these tools might impact your app.


Cross platform mobile app development is undeniably a compelling option for businesses looking to make their mark in the mobile app space. It offers reduced costs, faster development times, and the ability to reach wider audiences. However, like all technologies, it’s vital to understand its nuances, costs, and potential risks.

By opting to partner with specialized companies, like a flutter app development company or other cross platform experts, businesses can mitigate many of the associated risks.

Remember, in the world of app development, a well-informed decision often leads to a successful product.