If you run a software business, there’s a good chance you’re using Amazon Web Services (AWS) to power your operations. And if you’re using AWS, there’s an even better chance you’re selling your software on the AWS Marketplace.
The AWS Marketplace is a great way to reach new customers and grow your business. But it can also be a lot to keep track of. To help you succeed on the AWS Marketplace, the experts at Tackle put together a list of tools your all-in-one solution needs to have.
The Perks of Using AWS Marketplace
AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
AWS Marketplace offers many benefits for both customers and software vendors:
For customers, AWS Marketplace provides a convenient way to browse and buy software that runs on AWS. Customers can also try many products before they buy them, which helps them reduce the risk of purchasing software that doesn’t meet their needs.
Widen Your Reach
AWS Marketplace is a great way to reach new customers and grow your business for software vendors. You can use the same AWS account to access other AWS services, like Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3). This gives you a significant advantage because your potential customers are already familiar with AWS and trust the
Marketing and Sales Tools
In addition, when you sell your software on AWS Marketplace, you can take advantage of the many marketing and sales tools that Amazon offers, such as Prime and AWS Marketing Credits. These tools can help you reach new customers and grow your business.
What Your All-in-One Resources Should Have
Whether you are new to the AWS Marketplace or have been selling your software on the platform for a while, working with an all-in-one resource can help you be more successful. When choosing a platform to work with, here’s what you should look for:
Billing and Subscription Management
When you sell your software on AWS Marketplace, customers can subscribe to your software and pay for it using their AWS account. Services like Tackle take the worry of billing or payments off your hands so you can focus on your business.
In addition, you need to be able to manage customer churn and subscription renewals. Churn is when a customer cancels their subscription. A good all-in-one solution will help reduce churn by providing tools to track customer usage and engagement, see when a customer’s subscription is up for renewal, and send them reminder emails or notifications.
Product Listings and Metadata
Your product listing is how customers find your software on AWS Marketplace. It’s essential to have a well-optimized listing with accurate and up-to-date information. An all-in-one solution for AWS Marketplace should make it easy for you to manage your listings and keep your product information up to date.
Tackle experts advise that you need to be able to track your listing’s performance with analytics. This data can help you identify areas for improvement and optimize your listing to attract more customers.
Marketing and Promotions
To be successful on AWS Marketplace, you need to market your software to potential customers. An all-in-one solution should make it easy for you to create and manage marketing campaigns. It should also provide tools to help you track the performance of your campaigns and measure their ROI.
Look for a platform that offers promotional codes. Promotional codes can offer discounts on your software or give customers free trials. They can be a great way to attract new customers and grow your business.
When you sell your software on AWS Marketplace, you are responsible for providing customer support. An all-in-one solution should make managing customer support requests easy and tracking resolutions easy.
Tackle staff recommends choosing a platform that offers a knowledge base, a ticketing system, and live chat. These features can help you provide better customer support and quickly resolve issues.
AWS Marketplace is a great way to reach new customers and grow your business in software sales. To help keep track of all the components of selling software, consider using an all-in-one solution. An all-in-one solution, like Tackle, can help you be successful on the platform by taking care of billing, subscription management, product listings, marketing, and customer support. With the right tools, you can focus on your business and leave the worries of selling software on AWS Marketplace behind.