No matter how beautiful your website looks aesthetically, if it is not performing well then it is essentially useless. The technical performance of your website can make the difference between winning a new customer or losing out on a potential sale. Not only can poor technical performance cause a business to lose out on a new customer, but it can also drive your long term, loyal customer, straight into the hands of your competition.
If you are struggling with poor technical performance on your website the tips below can make all the difference.
Make Your Site Mobile Friendly
Studies have found that over 50% of internet traffic is now coming from mobile devices. This means that it is vitally important that you code your site for mobile traffic. You should be using responsive website design to ensure you are able to provide the highest level of user experience to anyone who visits your website, regardless of what device they are using.
Reduce The Size Of Your Images
If you find that you are struggling with website loading speeds, then you might want to try decreasing the size of the images that are being used on your website. However, when it comes to decreasing image size it is important that you are carefully considering the quality of your images. While slow loading speeds can drive traffic away, poor quality images will likely reflect poorly on your brand’s standards.
Consult With An Expert
There is only so much that you will be able to do yourself, in order to be able to take your business website to the next level you will likely need to seek expert support. As Blue Line Media, a website design Cheltenham, explains; consulting expert support to come up with a personalized strategy will not only allow you to overcome difficult technical problems that affect performance but boost all other aspects of your website design to increase user experience and conversion rates.
Cut Back on Plugins
If you find that your website has started running slowly then you might want to consider reducing the number of plugins that you are using. While plugins might be providing you with some useful additional features, they can also be creating both speed and security issues on your site.
Reviewing which plugins you are using and only keeping those that are providing real benefit can be a simple way to address security vulnerabilities and issues with loading speeds.
Consider Your Website Hosting Plan
If your website is relatively new or has not been set up by a dedicated and specialized team of experts, then you might want to consider what website hosting plan you are using when you are trying to address technical performance issues. If your website has grown along with the number of regular visitors you are hosting, then you might want to consider upgrading your hosting plan to ensure you are able to continue to operate at a higher level without any unwanted technical issues.