Social Media Advertising: How to Run A Compelling Campaign

Social Media

Social Media

Social media advertising is one of the cheapest and most effective ways to attract more traffic to your site.

However, for social media marketing to be successful, you must have a plan. For instance, if you want to introduce a new product on Facebook, it’s not enough to create a great post about the product. You also need to create a campaign that will successfully connect with your audience, boost your Facebook page growth, and drive sales.

Unfortunately, social media campaigns that work take time and effort. The good news is that we are here to help.

Let’s look at the steps you’ll need to follow to create a compelling social media campaign.

1. Know the Campaign Goals

This first step is critical for creating a successful social media campaign. For instance, is your campaign meant to promote a new product, drive more sales, or create awareness for your brand?

Further, what do you expect your target audience to do once they engage with the campaign?

Asking yourself such questions will help you develop relevant social media campaign goals. Understanding the end goals of your campaign helps you craft a campaign that is focused on meeting the right objectives.

2. Create a Buyer Persona

To create a buyer persona, you need to understand your target audience. Research on the characteristics of your audience and create a buyer persona that has details such as:

  • Gender
  • Name
  • Age
  • Income
  • Location
  • Commonly used social media channels
  • Interests

3. Decide on the Social Media Platforms You’ll Use

Your buyer persona will help you decide the social channels to launch your campaign. Look at your target audience’s social media interests and go for the channels likely to attract more buyers.

The nature of your product can also help you decide on the social media platforms to use. For instance, Instagram is a better channel for selling beauty products than Twitter.

4. Come Up With a Content Calendar

Next, you need to come up with a content schedule.

Ask yourself how many times you will be posting your content in a day. Similarly, which days of the week will you post your content.

Having a social media calendar is crucial as it ensures you don’t forget to post. It also outlines the content you expect to use in your campaign.

5. Create Unique and Engaging Content

Decide on the content you’ll use on your social media channels. Also, choose your content based on what works for each channel. For example, images and videos work better on Instagram than on Facebook.

Next, create engaging and fun content if you want people to take an interest in your campaign. Tools such as Canva, Google trends, Giphy, Moz Keyword Explorer, and Grammarly can be helpful when creating different forms of content.

6. Monitor the Performance of Your Campaign

Once your content is ready, it’s time to publish it. Use social listening tools to monitor how your campaign is doing.

Checking your analytics will also give you insights on the performance of your campaign. Use the results you get to make adjustments where necessary.

In closing, you need a plan if you want your social media campaign to succeed. The above steps are a good baseline to help you create a social media campaign that works.