If you are reading these pages, you are a responsible person who is more than interested in finding the most effective ways to make your company an authority on the market. Are you operating in a competitive field, and your competitors are in the process of expanding their services? Then to counteract them, you will have to invest in the quality of the products and services offered and take all the necessary measures to make your marketing strategies effective.
From this point of view, calling on a company specialized in search engine optimization could be a must, and its expertise could be the cornerstone of your future market success.
But you may have questions. The digital marketing sphere is complex, and the tools used by the experts you turn to may be diverse. From PPC advertising to email marketing and SEO, the company you collaborate with could use a multitude of methods to facilitate a progressive increase in the interactivity and profitability of the services you offer. And due to the characteristics of the field, your company will likely need to consider SEO outsourcing.
But are there differences between on-site SEO practices and outsourced services? And is there a disadvantage in outsourcing your required SEO process to third parties? We will try to answer these questions in the following pages and analyze the best digital marketing tools for your use cases.
Why Should I Go for SEO?
Search engine optimization is one of the most influential and widely implemented methods used by firms specializing in SEO outsourcing and digital marketing. In SEO, the increase in profitability and interactivity of the services or products offered is achieved organically, allowing for visible long-term benefits. The goal of search engine optimization is to improve the accessibility of the end user to the services or products offered. And in this regard, the company you call upon could use several methods and tools.
First of all, with the help of professional programs such as Moz Pro or Ahrefs, the agency you collaborate with could conduct extensive market research in your field of activity, analyze keywords relevant to the company you run, and identify phrases used in the content published by rivals.
Once identified, these keywords can be used in the content strategy implemented and could help you identify trends or wants of your target audience. An SEO strategy will also change the way articles or descriptions of products or services are presented on your website, will deal with the technical optimization of your pages for both desktop and mobile devices, and will entail the creation of a backlink plan, creating connections to other domains relevant to your field.
SEO is an effective method, which in the hands of a professional team, can lead to long-term visible results and increase the credibility of your brand. Moreover, if you want to decrease the workload of your staff, then you can outsource your SEO processes to a third party, which can present clear advantages. Nevertheless, although SEO leads to guaranteed results, it can take time to be visible in the SERPs, and the efficiency of the process can be strongly influenced by the algorithm changes implemented by search engines.
Should I Go for Email Marketing?
Alongside SEO, email marketing is one of the most effective ways to attract a significant number of marketing leads in a short time. And just as you can outsource your SEO processes to a third party, so can you outsource email advertising. In the digital sphere, email marketing is the process by which you can send personalized email advertising to people who have chosen to subscribe to your newsletter.
Unlike other digital marketing methods, email advertising has the advantage of direct communication between sender and recipient and is up to forty times more effective than social media alone.
The sent messages can be customized according to the information provided by the customer, which can lead to a substantial increase in interactivity with the provided services. The emails sent can be in the form of online product catalogs, weekly newsletters, personalized recommendations for products or services of interest to the customer, or even special vouchers to incentivize trying the products you commercialize.
However, email marketing has its drawbacks. For an email advertising campaign to be effective, it will need a well-maintained email list free of spam traps and inactive accounts. Low interactivity with the emails sent could flag your domain as a spam provider, which can cause problems for the success of future marketing campaigns.
Moreover, a small percentage of users will likely unsubscribe from promotional mailings over time, decreasing the campaign’s effectiveness. Nonetheless, email marketing campaigns can be automated, making them some of the most effective digital marketing methods implemented by start-up companies. And just like in the case of SEO outsourcing, your email advertising needs can be handed over to specialized digital marketing companies.
What about PPC Advertising?
PPC advertising is a digital marketing method that involves placing ads in the banner above the result box of the search engine or in the designated sections of social media sites. And they require payment only when a potential client clicks on them. When it comes to popularity, the most used platform for PPC advertising is Google Ads, although Bing, Reddit, Amazon, or Instagram Advertising are also great options. Compared to SEO, PPC advertising leads to immediate results and is a preferred method for companies that need a quick increase in daily interactions.
Moreover, considering clients only pay when an advertisement is clicked, the ROI in Pay-Per-Click advertising is easy to measure, as are the click-through rates and sales conversion figures. PPC advertising campaigns can be customized based on the audience’s demographics and adjusted on the go to maximize the initial investment. Furthermore, just like is the case with outsourcing your required SEO process to third parties, PPC advertising can be entrusted to specialized companies in digital marketing, which can save you time and money.
But PPC advertising does have drawbacks. For one, such a campaign can be expensive in the long run, and the results will be valid only as long as it runs. Unlike SEO, the increase in interactivity with the services offered is not organic, so your investment must be ongoing.
Besides these aspects, PPC advertising uses targeted ads, which are ineffective against people who use adblockers, i.e., over 40% of all web users. PPC advertising is ideal if you want quick results, but depending on your field of activity, SEO or email marketing might be a more favorable long-term investment.
Should You Outsource Your SEO Processes to External Parties?
The answer to this question will depend on your business’s goals and financial possibilities. Are you the owner of a start-up company, and would you like to achieve progressive growth in search engine analytics data? Then SEO outsourcing could be a solution for your success. When you outsource your SEO processes to third parties, you practically reduce your staff’s workload, and this can be a breath of fresh air that will enable you to continue to handle the aspects of your business that can influence your market position against rivals.
Using the professional services of an SEO company could be more cost-effective in the long run, as the agency you call upon will have the expertise needed to handle your processes efficiently and will also have access to the best software on the market required to maintain your SEO strategy at an excellent level.
If you would like to optimize your website on your own, you will need to invest in a separate digital marketing department, which will take up a large part of your company’s budget.
Outsourcing your search engine optimization processes could be a more economically reasonable solution, and partnering with an external company could be an asset you could use to gain a competitive edge over your rivals. Depending on your company’s growth prospects, the required SEO efforts could be scaled up or down according to the forecasts of the market, and this flexibility could be crucial for keeping your company’s budget at an acceptable level.
It Makes Sense
Whether you are a company interested in outsourcing your required SEO processes to third parties or you want to do all the optimization work in-house, SEO is, along with PPC and email marketing, a tool that could take your business to the next level. A professional digital marketing campaign carried out with the help of a professional company could enhance customer engagement with the services or products you market, give you a significant advantage over competitors in your field, and, last but not least, influence your brand image in a way that will result in a substantial increase in productivity and profitability.
Whether we are talking about SEO outsourcing, email marketing, or social media advertising campaigns, a digital marketing strategy could be vital for identifying your target audience’s needs and achieving a tangible increase in online visibility. Digital marketing campaigns are characterized by the effectiveness of the methods used, and compared to other classic promotional practices, such as print advertising, digital marketing is much more cost-effective and can allow you to redistribute part of your advertising budget to other aspects of your company that require further investment. Digital marketing, in all its forms, can be vital to your business, and working with a company specializing in this field could be one of the wisest decisions you can make.