Do you own a local business and are wondering how you can improve the search ranking for better leads? SEO is a term that is used loosely to mean a lot of different things with a lot of them not necessarily being true. As a business owner, you’ll be faced with the dilemma of trying to figure out everything on your own instead of outsourcing them. There is nothing stopping you from learning about local SEO but it is better to leave it to experts if you’re to see a difference. Here are some of the ways you can improve local SEO for your business.
Create a GMB Profile
It will be almost impossible to compete when you don’t have Google My Business Profile. If you search for a “plumber near me” there will be a map result that is supposed to show the directions to the service providers in your locality. The information will include, the business name, address, and phone number. There will also be a short description of the business.
A lot of people don’t know that the information is fetched from your GMB profile and not the website. That is why it is important that you’re filling up all the important details if your website is to rank. It will not take you more than 15 minutes to create a Google My Business Profile and you don’t have to pay a single shilling for it. Apart from creating the listing, it will also need to be verified.
Check For Duplicate Listings
The duplicate listings could be ruining the chances of ranking. Google doesn’t take duplicate content lightly. For more accurate and better experience for those people that are searching, there is a need for just one listing. In order to determine if the is a duplicate listing, you can take advantage of the Moz Local tool to help with the process.
Include Relevant Categories
In order to see an improvement in rankings, the right categories will have to be included in the listing. You can think of them as sections in the Yellow Pages. You’d want the information that is being presented is useful and relevant to the searcher’s query. It should be noted that this process is not easy or straightforward as it might seem. You might need the help of local SEO service so that there are no mistakes being made.
Consistency With NAP Information
NAP stands for name, address, and phone number. This information needs to be consistent on all the MAP listings that could have been created. Google has become smart over the years and will compare the NAP information that is listed on your GMB and other websites on the internet. There are tools out there that can help in checking the inconsistencies with NAP.
Check For Missing Citation
A citation could be defined as a missing NAP on another website. You’re already aware of the importance of being consistent with the citation. There is a chance that your site might have been listed on other directories but the NAP information is missing. All you might be required to do is to claim your business and add the missing information.
Have Useful and High-quality Content
You don’t just want people to be coming to your website to buy or inquire about a service. Google looks at the length and how people interact with the content. If there is a high bounce rate, there is a high chance that the information is satisfying the query of users. There should also be consistency in the content being produced. You can decide to publish two or three times a month.
A lot of businesses will find it hard to get customer reviews. One of the main reasons is because not a lot of customers will be willing to spare some time to write a review. You can always ask them to leave a review once the job is complete. One of the ingenious ways of going about the process is to send them an email and ask them about the process. You can tell them to review the service and it will only take a minute to do so.
Optimize for Mobile
Nearly everyone is using their phone to access the internet. If your website is not optimized for mobile, you could be missing out on a lot. You need to make sure that it loads fast and it is mobile-friendly. You look for an agency to make sure that everything is being done right to improve the chances of ranking.