The SEO platform is continuously changing and evolving. However, some things will remain the same. Putting a relevant keyword in your content title will make it a priority for mobile user optimizations, etc. besides, other things will continue to change in an endless spiral. Moreover, in 2020, google and other prominent companies try their best to be the end target of their users’ journeys.The ‘best’ defines that the latest trends of SEO in 2020; from now onwards, every company needs to find the best ways to keep themself, effective in the new framework crafted by the google. Let us talk about the changes or the latest trends in this new framework for SEO.
If you are looking for The best SEO company in Auckland, then all you have to search on Google to get the desirable results.
Thanks to SERP features that involve knowledge graphs, google local packs, snippets, and so on, do you know over half of the total searches are now “zero-click searches.” It means that SERP answers the users’ questions without making them click anywhere.
You do not have to worry much about it as these searches are mostly related to finding a phone number or looking for an address or people looking for a quick answer for their easy and quick question. These particular clicks would not convert into clicks.
Moreover, to bring more clicks to your site, you have to identify keywords that can bring clicks to your site. You also use rank tracking and find which keyword is optimum.
Featured And Rich Snippets
In the world where zero-clicks are common, the details provided by the SERP is now crucial than ever.
There are two great ways to stand apart from the crowd is to get featured and rich snippets.
- Features Snippets – An bundle of details shown in the top result of a SERP can bring more CTR on your site. However, getting one is quite tricky.
- Rich Snippets – these snippets involve show images, prices for the product, addition to description and title, stars for reviews, etc. however, these will bring a low amount of clicks on your site as compared to featured snippets. You will see noticeable results, but your position in SERP will remain the same.
Getting both kinds of snippets requires that your data should be structured and use a ranking tracker to look for a keyword that your opposition has already a featured snippet. It will help you to make potential gains that are worth optimizing.
Change In Local SEO
A vast number of local searches are mostly zero-click searches for which SERP results are shown; these are known as local packs. You can cover most of these searches that include keywords like address, near me, and phone number by making a page on google my business.
However, this should be the beginning of your work effort as most searches will not finish on local packs. Some people will compare different products, and look for complete information, etc. they will visit your site, and that’s the point where SEO techniques come in place.
Now in order to get your Local SEO done with perfection you need to get in touch with Just SEO company and attain desired outcomes.
For many years Google has been using a learning algorithm to enhance the user search experience and avoid web pages loaded with keywords. In 2020, Google has introduced a new algorithm named BERT.
BERT is the algorithm used to understand the structure of a search to provide the user with the keyword context.
Now google works on three mechanisms: neural matching, BERT, and rank brain. To understand the right search aim, you have to keep checking your keyword ranking and create content that will be suitable for the user query.