Local SEO is required by small-scale businesses which only operate at a regional level rather than a national level. Primarily, SEO intends to focus on gaining high ranks in Google, subsequently leading to more incoming traffic on a website. Ultimately, SEO means increasing the leads to your business. Local SEO will help small businesses to compete against the large companies in a particular locality within a limited budget. Therefore, applying the right strategy to bring more traffic and conversion is key. You could miss out on a large number of customers without optimizing your website for local SEO. Bold SEO Adelaide provides the top 10 ways to improve your local SEO right now:
Google My Business
The most powerful way to rank higher is by creating an account on Google listing (Google My Business account). Creating this account will make your work visible to people in local Google Search results, Google Maps, and Google Search knowledge Panel. To create your account, you need to confirm the business owners and provide all details, including logo, payment methods, and services you offer, along with a few pictures.
Engage On Social Media
When you have your business on the Google My Business page, share this with your social media. As of now, Google considers the content shared on social media more than ever before.
Reviews From Customers
You can improve your My Business ranking by getting reviews from the customers. Positive reviews from your customers will also inspire the local shoppers to shop with you. According to Bright Local’s 2017 Local Consumer Review Survey, people put more trust in online reviews rather than personal recommendations. Asking for a review should not be a problem. You can request a customer for a positive review after the business transaction.
Create Location-Specific Web Pages
Using your keywords add some pages to your website. For example, if you are an electrician, add some pages for each district or city you serve along with your main website. Make sure you are adding location-specific keywords on new pages.
Voice Search Result Optimization
Voice search will increase rapidly in no time. It is necessary to optimize your search according to the questions people ask while speaking to their devices. Optimization for voice is considered good for customers’ interest by making specific information available to them.
In this case, people mostly use long-tail keywords. So, you will be required to adjust your SEO keywords to sound more conversational.
Local News Or Content
Google is now getting smarter, so now you actually have to write for users, but not for the search engines.
To grab the attention of local customers, local news and stories is the best strategy. In this, you can create some videos on local charities which support your company or something related to your niche. You will have to create different web pages on the website for different areas.
Ensure Your Website Is Mobile-Friendly
According to the Stone Temple report of 2017, about 63% of people perform their searches from mobile phones, while desktop searches have significantly decreased from 2015-2018.
The most common way people might look up your site is by finding directions or looking at the reviews of your website.
Improve Your Internal Linking
Adjusting the internal linking will also boost your SEO and increase traffic to your website. Internal linking is necessary for a website because it distributes page authority and increases the rank of your website.
Get Inbound Links
Inbound links create a strong opportunity to improve your SEO. Also, inbound links raise your domain authority. There are three ways to get the inbound links, i.e., scholarship, guest blog posting, and partnership.
Try to create working relationships with prominent people and influencers, and promote your website locally. Additionally, reach out to the partners so they can feature your website with an inbound link.
Keep Monitoring Your Search Results
Local SEO is not a one-size-fits-all-solution. You will have to keep an eye on your improvement as there is a saying: Slow and steady win the race. Small increments in any section are a positive start, and this allows you to tune your strategy into something which can help you for your local customers.
Keep an eye on your analytics; they will tell you which keywords are working successfully and which fall flat. As a business owner, this may be difficult for you to spare your time for optimisation. If you need help in optimization of your website, feel free to talk to our team at Bold SEO Adelaide.