The Role Of An SEO Professional



SEO is the process of creating content and links that optimize your website and business for search engines. This means writing content that answers your audience’s questions and provides them with helpful information and links to other pages on your site so they can learn more about what you offer.

Perform keyword research.

Keyword research is finding and analyzing the most relevant keywords for your business. People type these words or phrases into search engines like Google to find information about products, services, or topics.

Keyword research can help you gain an understanding of how people search for your product or service so that you can create more effective ads and content that appeal to them. For example: if I were looking at buying a pair of shoes online but didn’t know which ones fit me best? My first step would be keyword research on Google (or another similar engine). This way, I could see other terms used in conjunction with “shoeless” or “trainers.” If many different types were being searched right now—such as “sandals,” “sneakers,” etc.—I’d probably choose those shoes over something like sneakers because they’re more specific than just calling them all “shoes.”

Audit website and fix issues.

An audit is a comprehensive review of a website’s content, structure and functionality. An audit aims to identify and fix issues affecting your website’s appearance on search engine results pages (SERPs). If you have an experienced SEO professionals on board, they can help you conduct an effective audit so that you know what needs work before it becomes too late.

Here are some examples of what problems could be found during an audit:

  • Broken links – A broken link can be one of two things: either it’s simply not working anymore, or there was never any intention behind why the person who created it decided not to fix it yet again after all these years since they first published those pages onto the Internet; either way doesn’t make much sense!
  • Outdated content – This isn’t always an issue with websites today because people tend to look at older content less now due mostly to how fast technology has progressed over time.

Implement schema markup on a website.

Schema markup is a way to tell search engines what your content is about. It’s a way to provide information about your content, such as reviews, recipes, or even movies.

Schema markup can be used on any page in your website, and you must implement schema correctly so that search engines can properly understand what they’re looking at when they visit your site.

Implement structured data.

Search engines use structured data to understand the content on your page. When you implement structured data, it can be used to improve the way information is displayed in search results and help users find relevant content.

Optimize for mobile users

Mobile users are a huge part of the online population and account for much of your traffic, so you must pay attention to them. If you need a responsive design or an app, consider getting one!

Create social media campaigns.

Social media gets the word out about your business. It’s also a way to connect with customers and build relationships, which can lead to sales. If you still need to start doing this, start making sure that your social media accounts are set up properly and connected so that they all work together as one big network. Then create a content calendar so you know what topics should be covered on each platform based on their purpose (like Twitter versus Facebook).

SEO is an important part of any website’s success. With it, your content and marketing efforts will be largely effective. This can be a daunting task for even experienced marketers who sometimes need help with keyword research or other aspects of their SEO strategy. A professional SEO specialist, therefore, comes in handy.