The Four Piers Which Creates the Foundation of an Effective SEO Strategy



If not catered right, an SEO strategy can really turn into a complicated mess. And when you have to explain that mess to your client, it often leads them to a head scratching confusion sort of a conclusion.

You certainly don’t want that to happen now, do you?

Many times, SEO can turn into an overcomplicated process and explaining the process is more difficult.

It’s just one of those fields which somewhat depends on your inner intuitions and a lot of guesswork.

That’s why most digital agencies experience difficulty in explaining clients how they are planning to rank their website on Google. In fact, some can’t even list down the activities they performed to achieve it.

Hence, for all those people out there who are unable to explain or those who are unable to understand how SEO works, I have covered the four important piers which create the foundation of SEO strategy.

I am sure after reading this post, you will be quite well connected with the world of SEO.

The Four Important Piers of an SEO Strategy

Here are four key areas of Search Engine Optimization (SEO) that require businesses to pay attention to.

1) Technical SEO

Technical SEO may sound something that involves handling technicalities. And associated with the web development agencies, your mind often ponders,

“Does technical SEO means applying algorithmic codes at the backend?”

Well, in all honesty, technical SEO means utilizing all the possible ways to make your website get easily crawled by Google. It is the art of ensuring that a search engine can read and explore your website.

Nowadays, custom website developments are getting replaced with content management systems. A person starting up a business will more likely consider launching a site on WordPress rather than getting it custom built from a web or digital marketing agency Toronto, Canada & USA. It’s because CMS offers a more user-friendly digital solution where entrepreneurs can interact with the website’s backend without getting into the hassles of coding.

The best thing about working with a content management system is that offers a range of tools to perform technical analysis of your website. For example, Screaming Frog is a great website crawler which easily crawl website URLs and fetches important information for you. It also helps you perform a detailed technical audit and gathers important on-site information and allow SEO to make informed decision.

2) On-site Optimization

The success of any website highly depends on how well their SEO company & SEO specialists structure it. And by structuring, I mean how well they optimize their website content in order to rank it on top of Google. While, some believe that on-page optimization refers to efficiently place keywords all across your website content; but in all honesty, that’s not everything. On-site optimization contains a whole lot of other things; it’s about deciding how you are optimizing your metadata, it’s about appropriately setting your title, performing effective content optimization, using a strong call to actions, and structuring data markups.

Before you plan on deploying on-site optimization on your website, you need to first pay attention to who are your customers. If your business is operating in a local market, then you need to make sure to optimize your website for local search engine first. Make your address and location sufficiently optimized.

On-site optimization is all about optimizing different website pages so it easily ranks on desired keywords

For example, if you are running an European branded tea based website, then to perform an on-page optimization of your website, you will first have to start out with your keyword research. First of all, perform thorough keyword research on European tea brands using an online keyword research tool such as Ahrefs or Google Keyword Planner. Then select keywords which has the highest volume as your primary, and create its variations. You can create variations by choosing other keywords with low difficulty in the same category. Once, you have listed the keywords, then its time to optimize them on your website.

Strategically optimize keywords in website headings, your metadata, your site content, and page URLs.

3) Content Optimization

It is without a doubt that content is one of the important elements of your website. It defines what you do, where you do it, how you do it and why you do it. And in case, you have invested your time in optimizing the content of your website, you should go beyond the obvious to help your customer achieve their goals.

But is content biased only to the content which is optimized in metadata and web pages? Not really.

As SEO evangelists, we often don’t realize that content is not only limited to ones which we have used in creating web copies for our online businesses. In fact, when it comes to content optimization, it goes all the way. SEO should also be performed on content like reviews, testimonials and case studies as well.

For example, I was searching for a gardener who is skilled in sculpting plants into geometric shapes. So, I started my research and while I was looking for a professional I came across a few websites. I soon realized that websites which had a well-optimized case study came up first on my search results. Somebody had performed SEO in such a commendable way that it pulled out the perfect case study.

In fact, there was a short video showing how well the contractor can do the job which was a win-win.

4) Off-Site Authority Building

Late Eric Ward once said,

“Connect What Should be Connected”

And that’s what Off-site authority building is all about.

Every other SEO practice which you are planning to implement has a single end goal and that is to build up authority in the Internet world. A good authority website makes sure that your brand gets the visibility it deserves. It gets seen or heard by target audiences. If there is one thing that plays a major role in your website authority building, it is how well and in which volume you have applied link building practices.

If catered right, the right link building strategy can lead your business to earn some great success.

Ever heard about getting backlinks without making efforts on link building at all? I have the best tactic.

Cover content that is not only useful but also educational so other websites can link back to it. Take, for example, Wikipedia… it is an encyclopedia of information and covers just about everything on the Internet.

But, Wikipedia doesn’t have to work on building up an authority anymore. Do you know why? Because it has published so much useful content that it automatically creates a natural link. Although Wikipedia has millions of links as references, I am sure none of it has to do anything with authority building.


If you want to see your website reach the highest level of successes, then you need to make sure that you implement the right SEO strategy. Above addressed are the four powerful tiers that makes up the foundation of an effective SEO strategy. A powerful SEO strategy is one which is well structured and follows down a methodical process. Hopefully this post has been helpful and clear your mind on SEO.