The Beginner’s Guide to Understanding SEO



You provide an amazing service or product and know that some people can pay extra for them. But how can you connect with those people and ensure they know your business exists?

The truth is that it is easy these days to find people. They often search for products or services with relevant keywords on search engines like Bing and Google. The best way to get your business to the top of a search engine is through SEO services (search engine optimization).

What SEO Is?

It refers to a website’s optimization process to improve its ranking in SERPs and get non-paid (organic) traffic.

The SEO history dates back to the 90s when most search engines emerged for the very first time. Today, SEO is an important marketing technique and, of course, an ever-evolving industry.

SEO concentrates only on non-paid search results and doesn’t include optimization of PPC. Both PPC and SEO are a vital part of SEM (Search Engine Marketing)

Search engine optimization, or SEO, is a strategy used by businesses to improve their online visibility and increase traffic to their website. When done effectively, SEO can result in higher search engine rankings and increased customer engagement. Understanding SEO can be challenging for businesses that are new to the world of digital marketing. Fortunately, working with a Baltimore SEO agency can help.

How It Works

To better understand how search engine optimization works, you must first know how Google search works. You ask a question, and Google answers by returning relevant pages.

You could be wondering how Google knows which pages are relevant to your questions and in which order. For Google to return those pages, it must know that they exist in the first place, what they talk about, and what common they are. So for your website to do well in search engine optimization, it must:

  • Be friendly to search engines
  • Bear trust/authority through links
  • Have valuable content on a topic you are looking to rank for in Google

Why SEO is Important

Search engine optimization is a perfect way to generate more traffic, revenue, leads, and clients for your business. As a matter of fact, 85% of Google users click on more organic results – meaning 15% click on ads.

If search engine optimization is done correctly, the search results may add faster. For instance, businesses like Amazon often get more than 380 million monthly organic visitors from Google.

In short, the key benefits of search engine optimization include giving you a competitive edge and increasing revenue. In addition, it may include making your business brand visible and driving traffic to your site from clients interested in your services or products.

SEO Strategies

Whether you are a novice to SEO or need a refresher, the success of your business may depend on the best practices, like finding keywords. A keyword search is as easy as choosing a list of phrases and words relevant to your business’s brand.

Think of a word combination that is more likely to get people to do what you want them to and concentrate on them. In addition to finding relevant keywords, you should also use other strategies, like the following:

  • Write very SEO-friendly content
  • Break down articles into subheadings
  • Include a CTA (call to action)

The Takeaway!

Regardless of the effort and time you dedicate to making yourself visible to a search engine, it may feel like you need more. But learn the basics and stick to them; you will have won half of this battle.