If you are starting out as a new business owner and you are in the process of having a website built, you’ve likely given some thought to your search engine optimization needs already. How do you plan to market your website and attract as much traffic as possible?
Your SEO is particularly important as a brand-new website is going to have very little in the way of visibility.
So, where do you begin?
In this article we’re going to talk about SEO for brand-new websites including tasks to prioritise first.
1. Choose the perfect domain name
Ideally, your domain name should include your business name, although this isn’t always possible. However, you should aim to keep the domain name short, sweet, and concise. It must be easy to recall while instantly letting people know what to expect when they visit.
You also need to think about Google. A solid domain name should be easy to crawl and index and if you can include a primary focus keyword you wish to rank for, even better!
2. Plan and outline your site structure
Next up, before you start building your website you should plan your site structure and architecture. Sketch out a rough skeleton and think about how your users will navigate your website and find the content they need.
The primary purpose of having a solid site structure is for your users’ convenience, however, it also benefits your SEO because it enables Google to effectively crawl and index your website, identifying which pages are the most important, and so on.
3. Do your keyword research
Next you need to conduct extensive keyword research. Which focus keywords and search phrases are most relevant to the products or services you offer?
What is the search intent behind those keywords?
The more data you have the better positioned you will be to target the most relevant keywords – and indeed be able to meet expectations when visitors arrive on your website.
4. Build your website content
With your keyword research in hand, it’s time to develop your website’s content.
You need a solid copywriter on board to produce world-class sales copy. You want to take your website visitors on a journey, aggravate their pain points, and then provide them with your awesome solution; your UVP.
You should also have a plan in place to start publishing high-value content on your blog every week. This is critical if you wish to grow your audience, provide valuable information, and bolster your SEO rankings.
5. Make onsite and off-site SEO your priority
Getting your onsite SEO squared away is paramount. This means writing title tags and metas, optimising your imagery, bolstering your website speed, and so much more!
Additionally, you need to get started on your off-site SEO tasks as soon as possible! This means developing a solid backlink profile and utilising local business listing services such as Yelp, TripAdvisor, and Google My Business (to name a few).
The sooner you get started on the onsite and off-site SEO tasks, the sooner you can start climbing your way up the Google SERPS.
Final thoughts: Consider hiring the professionals
In truth, this is just a snapshot of the work you have cut out for you in terms of optimising your website for peak SEO performance. As a new business owner, you’re going to have your hands full with a multitude of other tasks, so it might be worth outsourcing these critical steps to the professionals.
This SEO in Singapore has 100+s of case studies from recognised brands which stand testament to their capabilities.
That will give you the peace of mind knowing your website will get the best treatment it deserves, thus giving you an important leg up in these early stages of your business’s development.