SEO
If you have been around in the field of digital marketing for quite some time now, you must be aware of how it is the future of marketing.
And SEO is an important part of digital marketing which experiences constant updates. In fact, there are millions of opinions around how SEO works and there will never be one definite answer.
Hence, in this blog, we have curated a list of best SEO practices of 2022 for beginner’s. These SEO tips are out recommendations and tips based on trial and error & insights from experts in the field.
However, if you’re a total newbie in digital marketing and are sure of staying in this field, you must think about pursuing an Post Graduation in Digital Marketing to get a more professional training and in-depth practical knowledge.
Moving on, here are the top SEO best practices for beginners in 2022:
List of SEO Best Practices in 2022
Start with Keyword Research
Whenever it comes to SEO, this is perhaps the most crucial stage. Strong keyword research may help you figure out what people are looking for, how many people are looking for it, and where they are looking for it.
To do keyword research, use sites like Keywords Everywhere or Ubersuggest, which provide data like volume, search patterns, location, and more. Find out more about keyword research.
Optimize Your Website
Once you’ve gotten your grips on the most popular search terms and queries, it’s time to put them to work. The first area you should put them is on the homepage of your website. Use those keywords in your page’s content, CTAs, footer links, and so on.
This allows Google to better understand your website and take notes of what your company stands for.
Think User-First
This is the most important SEO rule. Prioritize the user’s intent at all times. Consider it from the perspective of a user and consider the keywords. Use them in such a way that they get ingrained in the thoughts of users without requiring too much attention.
Entire search is moving towards user-intent and hence, if you only write to please Google, it won’t really work. User-friendliness is the only thing that will increase your page metrics which in turn will make Google happy.
Gradually choose long-tail keywords
Short-tail and long-tail keywords are the two main categories of keywords. A short-tail keyword is “best salons,” while a long-tail keyword is “best salons in Mumbai with good reviews”
Why would you choose long-tail over short-tail? Because the user’s intent is considerably clearer and precise in a long-tail keyword. You will be exposed to users who are more likely to convert if you can rank your page for long-tail keywords.
As a result, select lengthy keywords that are most relevant to your company.
Integrate SEO in Blogging
If you are planning to have a blog for your website, SEO is very important. Don’t just write material about anything that comes to mind. There are various tools available to help you in identifying some interesting content topics related to your company’s theme.
Make a list of the most popular themes, including the focus keyword for each. Then get down to business. Do keyword research centered on the core term even if you’re creating a blog.
Make sure emphasis keywords account for at least 2% of total words, and related keywords can assist you figure out what else to include in your blog.
You compose an informative essay that covers everything related to your core topic in this manner, and you become Google’s favorite.
Meta Tags
What exactly are meta tags and URLs? The title and description that appear on the result page before you click on them are known as meta tags. For meta title optimization, you can use focus keywords, power words, year, branding and numerals.
For your meta descriptions and URLs, make sure you add the focus keywords. URLs can be short whereas descriptions can be within the 990px limit. This makes it easier for the user to identify the page he is on plus, whenever Google crawls, it is easier for them to spot the focus keywords you are targeting.
Study Competitors
Yes, you can scrape data from your competitor’s website, and no, it is not unlawful. Also, you are not permitted to replicate this data. After acquiring this information, you must create a list of blog topics your rivals are writing about, as well as the keywords they are making use of on their website.
You can start collecting ideas from this page and putting them in your bank. After all, it’s critical to go above and beyond, not only in terms of what you’re doing, but also in terms of what your opponents are doing. Ahrefs, Webscraper, and other similar tools are extremely handy for this task.
Build Backlinks
Building links on third-party websites is crucial since it shows Google that not only you, but also others are talking about your company or linking to your pages because they are essential.
You should associate with sites that have a high domain authority (DA), have low spam scores, and are highly relevant to your field.
Focus on Mobile Optimization
Because mobile phones account for more than 60% of your traffic, mobile optimization is essential.
Improve your site’s load time, focus on user experience, optimize for local SEO, make your navigation bar simple to use and comprehend, and so on.
One tool that might assist you in identifying whether or not your website is mobile-friendly is:
https://search.google.com/test/mobile-friendly
Wrapping
For starters, all the practices mentioned above are more than enough. If you find difficulty in understanding terms or strategies mentioned above, we recommend you take up this online SEO course and get your foundation strong for future optimization.
Hope this has been helpful. What are your thoughts on SEO? Is there something that you used in the past which didn’t work for you? Let us know in the comments below and we can help you out with some SEO solutions.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
