If you are a Dallas based business and you are struggling to outshine your competitors online, don’t give up hope. There are many things that you can try to give your business a razor competitive edge.
In this article, we’re going to share some revolutionary SEO strategies that can help you cut through the noise and start dominating the local market.
Conduct thorough audience, market, and competitor research
One of the biggest reasons why many businesses struggle to compete online is because they don’t have nearly enough data to formulate effective digital marketing strategies.
- 72% of marketers are unable to find their audience online.
- It’s not enough to know your product inside and out; you need to understand the market.
- Most businesses don’t pay enough attention to their competitors’ online marketing efforts.
The more data you have on who you are trying to resonate with, what the modern market calls for, and the kind of competition you are up against, the better positioned you will be to create highly refined SEO strategies bound for success.
Create content for your audience first
When creating content to grow your online awareness, let SEO be an afterthought. Of course, in an article about ‘revolutionary SEO strategies’, suggesting that you focus less on SEO when developing content likely sounds counter-productive. Wrong. With Google’s recent ‘People First’ algorithm update back in August 2022, they clearly state that businesses who are actively creating unique and engaging content that solves problems, answers queries, and makes people’s lives easier are far more likely to be ranked favourably online.
The best way to achieve this? Make a list of all the questions that you are frequently asked by customers and then start creating detailed and engaging content that answers each question as clearly and as thoroughly as possible.
Remember that the devil is in the details
Another common area where many businesses fall short is in technical SEO. It’s all very well having an air-tight content marketing strategy and consistently creating awesome content, but if your technical SEO (both onsite and offsite) is lacking, you’ll never be able to realise your full potential online.
Here are a few examples of areas that many websites struggle with / neglect entirely:
- Page load speed (some 70% of consumers admit that page load speed impacts their willingness to buy from a website).
- Having a quality link-building strategy in place.
- Targeting high and low-volume keywords.
- Adding alt text to images (and compressing files).
- Conducting regular technical SEO audits.
The deeper you dive into technical SEO, the more you’ll understand the importance of outsourcing your needs to the professionals – which brings us to our next point…
Hire the experts
If you truly wish to take your business to unimaginable heights, you need to delegate appropriately and save your precious time.
Just as you likely have an accounting expert handle the bookkeeping, you should seriously consider investing in a Dallas SEO agency to take care of all the gruelling, time-consuming technicalities involved with running a purposeful digital marketing campaign.