Reasons to Invest in SEO



If you’re born in the 70s, you’ve probably used the Yellow Pages. It is the first place you’d go looking for a plumber when you had a burst pipe.  Thanks to the internet, life is a lot easier and you can have the information you need at your fingertips. The majority of searches for local businesses will start online. It is estimated that the average person spends a whole day every week online. What this means is that the internet is now the biggest marketplace for any kind of business. You’re missing out on a lot if you’re yet to take advantage of what the internet has to offer. Here are some good reasons why you need to invest in SEO for your business.

Increased Web Traffic

This is perhaps one of the main reasons why you’d want to search for an Atlanta SEO Agency. An increase in web traffic could lead to an increase in conversions. Google is the biggest source of traffic for websites and this will only be possible if you’re ranking for relevant terms. What do you do when you’ve been locked out of your home in the middle of the night? There is a high chance that you’ll go online to look for a locksmith. For businesses that target a particular geographical area, there is the potential of seeing an increase in web traffic if you do a good job with SEO. When you don’t invest in SEO, Google might not be aware that you even exist and you’ll be missing out on the chance of appearing in front of your potential customers.

Targeted Traffic

When you invest in SEO, you’ll not only see an increase in the quantity of traffic but also the quality. You’re able to target people that are looking for a particular product or service. This is made possible with the help of keyword research and developing the right content. SEO helps with content optimization so that Google can have an idea of what your site is about. According to statistics, close to 78% of people own smartphones and the majority of them will use them to search for information. Google has been focusing on localized search. For small businesses, this is great news as you’re able to compete with Fortune 500 companies because there is a level playing field.



Improved Brand Visibility

For SEO to work, you need to find the right balance when it comes to optimizing content for users and search experience. Google in particular has been emphasizing user experience more than anything else. To provide the best user experience, the content has to be presented in the best format possible. You get to answer questions while improving brand visibility at the same time. A potential customer is likely to buy from you if he or she feels that her queries have been answered satisfactorily. Optimized content is a great way you can add value for the users that are visiting your website looking for information.

Healthy ROI

SEO is a cost-effective marketing option if you’re looking for an alternative that delivers results. With SEO, you’ll not have to spend on a daily basis compared to PPC. Once you start ranking, you’ll not worry about not spending in order to get the leads. In a recent survey that was done by Search Engine Journal, more than 50% of businesses agree that search engine traffic has the highest ROI.

Helps Maintain a Competitive Edge

There is a high chance that your competitors are already online and you’ll be the one that is losing when you’ve not invested in SEO. The top 3 results on search engines get 40% of the total clicks. The numbers keep decreasing as you down the SERPS. It doesn’t matter the level you’re doing SEO. If you don’t invest in SEO, your competitors are already doing so and are reaping the benefits.

Requires Expertise

SEO requires expertise because it has a steep learning curve. It is not something that you’d want to figure out on your own. The focus should be on growing your business and that is where a digital marketing agency will come in. You want to make sure the agency can be trusted to deliver results for your business. You can easily do so by looking at the references provided. Most reputable agencies will publish case studies of what they’ve been able to achieve for their clients. This will give you an idea of what you can expect should you decide to work with them.