This pandemic (COVID-19) has brought almost every country to a stop. Businesses are changing their strategies on how to reach their customers better because of many people staying at home for their own safety. Companies are trimming budgets, cutting on expenses in different areas, including their marketing strategies. But, during this time, it’s the best time to increase your Search Engine Optimization (SEO) efforts.
If you’re a smart business owner, you’ll know that you can use this time to focus on growing your company through SEO Efforts and marketing strategies. While the world is fighting the virus, making the best efforts to contain it and produce a vaccine, you must also do your best to sustain your business in these trying times and come up with ways on how to protect your business.
Here are six reasons why you should focus on SEO during this time:
#1 People Spend More Time Online
More people are staying at home during this time, and they mostly spend their time searching for different information and things online. People spend more of their time on their gadgets, cellphones, laptops, doing classes online, or working from home. There is a sudden surge of demands for different services online. With the scarcity of essential goods, people start to look for things online, and various industries are experiencing a traffic growth boost. Meaning, people are searching more for items online, and SEO gives you a better chance to bring you to search pages where prospective customers are looking for the brand that you provide. With Atomic Design SEO and content marketing, you can ramp up your traffic on your website and keep up with your rankings on search engines.
#2 Competitors Aren’t Backing Down.
In every business, whatever niche you’re in, there will always be a competitor. You must think that they’re already thinking of boosting their own SEO efforts and marketing strategies to stay afloat at this time. If you cut your budget and time for SEO, choosing to stand down, you allow your competitors to outrank you. When the virus is gone, and everything goes back to normal, and you choose to start your SEO efforts again, other companies will be far ahead.
#3 Losing Long-Time Efforts and Your Rankings
Remember that SEO is a long process that takes at least 4 to 6 months before getting results. Getting to where you’re at with your rankings is hard to achieve and took a lot of constant changes and upgrades with your website. Stopping your SEO efforts means you’re getting the money and time that you invested go to waste. SEO is a continuous process, and you can’t just stop it for a few months and expect the results to be the same. You can lose traffic on your website and also lose your rankings on search engines.
#4 Opportunity to Strengthen Your Brand
Despite the pandemic, it is clear that the internet is busier than before because of people looking for the things they need online. With the right SEO and content strategies, this is the chance to get customers to buy your brand or just visit your site and add to traffic. Telling your customers that you are still up and running gives them the comfort that you are still with them even during these trying times. Providing valuable and better content can increase customer engagement and strengthen your brand awareness.
#5 Long Term Gains
The pandemic is continuing to spread for almost half a year now, and it’s still uncertain when things will get back to normal. But there is one thing certain, and we know that this crisis will not last forever. As a perceptive business owner, you’re able to see the big picture and see your business still flourishing many years from now. SEO efforts are in line with long-term strategies as it takes time to get long-lasting results. With or without an outbreak, Atomic Design SEO marketing is one of the most efficient and effective ways to reach your customers and increase your market and traffic.
Keep in mind, SEO campaigns increase your exposure online and will last for a long time, making it a long-term gain. Gaining online exposure during this crisis will last longer even after things get back to normal.
#6 It Pays to be Strategic
In times like this, it’s essential for business owners to be strategic in order to get through this crisis. With the pandemic happening, some businesses may fail and be forced to close, and others can use this time to thrive and get to higher competition. How you react with what we are facing today, determines the state of your business in years to come.
With a firm SEO and digital marketing strategies, you prevent yourself and your business from facing any major losses and make it through this pandemic. Maintain your rankings, site traffic, and online content, and you’ll have a stable sales revenue during and after the crisis.
About the author
Christopher J. Hanna is an entrepreneur known for founding Atomic Design an Internet marketing company that specializes in search engine optimization (SEO) and web design, as well as TSM Agency. He sold his first six-figure business at the age of 25 and has helped over 1,000 businesses over the years. He now consults other agencies and businesses in digital marketing.