3 Important Questions to Ask When Interviewing an SEO Agency

SEO Agency 

SEO Agency 

If you are considering hiring an SEO agency for your business, you need to proceed with caution. There are so many people claiming to be SEO experts today. You need to be able to weed out the con men from the real thing. The good thing about it is even if you don’t know much about SEO, you can still wind up choosing a good SEO agency with the right questions.  Here’s a list of 3 good questions to ask with the answers that you want to hear. This way, you’ll know if it’s a good agency to hire.

How Long for Results?

Be sure to ask this question. The right answer is we will need to investigate in order to determine how competitive your industry is. On average, it takes about 3 to 6 months for a business to see results from an SEO strategy. Do not go with an SEO agency that promises immediate results. Don’t go with an SEO agency that promises your website will be at the top of the search engines in just a couple of weeks. These are false promises. Their SEO strategies are likely not sustainable. Keep in mind that SEO takes time period. It might sound like an SEO agency is stalling when they say it could take 3 to 6 months to see definitive results. SEO is not magic. An SEO company needs to see measurable results and then tweak them. This is the way they deliver good rankings for your website. For example, it takes time for search engines to recognize your links and the quality of them. Likely, your competitors have been building links for a while and will have a higher ranking. Different niches and industries have different levels of competitors. At the same time, you can have reasonable expectations of SEO agency. They should give you the details on their strategies and how they are going to measure results.

You should expect to receive a strategy document, a keyword mapping document, recommendations for technical improvements, recommendations for on page content and a monthly report on changes in traffic, rankings and on-site metrics. These are the deliverables that you should expect from your SEO company.  Just keep in mind that Rome was not built in a day.

Have you Done SEO for a Company Like Mine Before?

This is definitely a question that you want to ask a prospective SEO agency. The answer you want to hear is a definite “yes”. One of the best ways for you to know whether or not a SEO agency can deliver you results is to know that they have done this before for a company in your niche or industry. They should tell you how they got the results and what strategy they used. If an SEO agency has not worked with a company in your industry or niche before, this should be immediately disqualify them as a possibility. They just won’t be a good fit for your company. And if your company has a website with thousands of pages and the SEO agency has only worked with smaller companies, they also are not going to be a good fit for you. What if your company is an ecommerce website? If your company Is an ecommerce website and the SEO company has not worked with ecommerce website before, this is also not a good fit for you. The SEO agency will not understand the structure of an ecommerce website.  Another example is a company with a lot of governmental restrictions. The SEO company will have to be aware of what is allowed and what is not allowed in your industry.

How Do You Build Links?

The best answer to this question is we take a content 1st approach. In addition, we also capitalize on content promotion methods and safe methods. This is a very important question. If links are not built right, you can incur a manual penalty or algorithm penalties.

In addition, you’ll be wasting your money. You want an SEO company that knows that links provided must be relevant to your industry. They should also know that anchor text needs to be natural and varied. Spamming and low valued directories are not acceptable. Link building should always have a manual approach. The SEO company should be aware that blasting out links with software could wind you up in trouble. The SEO company should know how to avoid any penalties from Google and should also know your targeted audience.

If you are thinking about hiring an SEO agency, you need to make an informed decision. Do not be afraid to ask questions. It is the key to successful law marketing. And don’t be afraid to walk away from the table if you don’t hear the right answers to your questions. If you want to take your business to the next level, you are going to need a good SEO agency to get there.

%d bloggers like this: