It’s true that we are living in a digital era where everything has moved to the online platform, even your marketing efforts. But this doesn’t mean that the traditional marketing tools like postcards have completely vanished from the market. Still, these types of marketing tools are proving to be relevant in the market and they are giving better results, especially for small and medium-sized businesses.
But in order to utilize these traditional marketing tools, the one thing that you will need to focus on is working with the right printing company. The type of printing company you will choose will play a significant role in the success of your printed marketing efforts. This is why, in this blog post, we will look at some of the red flags to look for while choosing a 4×6 postcard printing company.
Offering only one kind of service
There will surely be many different kinds of printing services that your business will need and you can never be sure which particular printing service you will need in the future. This is one of the main reasons why working with a 4×6 postcard printing company that offers only one kind of service is a complete disaster.
You will never wish to work with a long list of printing companies as it will make things very complicated for you. Choosing a company that will act as one-stop-shop for your printing needs is a much better approach and you should stick to it only.
Not investing in quality equipment
Along with the experience of the printing company, the one thing that will decide the quality of printing service is the equipment used. And if you are going to work with a company that is not ready to invest in quality equipment then you should consider it as a red flag.
There are many advanced printing equipment available in the market now and most of them are autonomous. Such equipment will allow the printing company to provide quick and quality service and this is why working with such a company is the only option you have.
Not maintaining transparency
A good printing company will always be ready to answer all your questions and if you are feeling that the potential printing company is hesitating in answering some of the critical questions regarding their services then you should consider it as a red flag.
How do they maintain the timeliness of their project? Have they worked in an industry similar to yours? Does the price fluctuate after the start of the project? All these questions should be answered by the printing company without any hesitation.
No track record
Another thing that you will need to look out for while choosing a 4×6 postcard printing company is its track record. It doesn’t matter how much the printing company tries to convince you regarding their quality of service, you should never make the final decision without checking their track record.
And if the printing company is not ready to share with you their track record then you can be sure that there is something fishy going on. You can simply check the official website of the printing company for their track record or you can ask them directly to provide you the contact details of their previous clients.
As you can see, there are many red flags that you will need to keep tabs on while choosing a printing company. It doesn’t matter whether you are going to incorporate postcards or posters in your marketing strategy, working with the right printing company should be your top priority.