If you are a business’s founder or owner, you’ll understand the patience and dedication required to make it a success.
Did you know that data from the BLS says that nearly 20% of new businesses fail within the first two years of opening and 45% within the first five years?
Launching a podcast can be a great marketing strategy if you wish to make your business a success. Keep reading to learn more about the benefits of a business podcast!
You can easily build your brand
Up until a few years ago, most brands relied on traditional marketing tactics to grow their brand. As a result, consumers lost interest, and brands belonging to a particular niche all became the same. While strategies like word-of-mouth, flyers, or email marketing are great, you should start a podcast ahead of time. Not only will your consumers find this interesting, but they will also be more curious to know about your brand’s origin and products.
When you try out business podcasts, you won’t have to worry about whether or not your customers are too busy to listen. People always listen to interesting podcasts, be it at home or while driving to work. Moreover, podcasts can always be downloaded and listened to later on. So even if someone is too busy to hear your stories, they can download them. In addition, when listeners subscribe to your podcast channel, they will automatically get reminders about your next session.
You can reach out to potential clients
One major problem with most businesses is that they fail to balance the ratio between their existing and new customers. If you’re focusing solely on your existing clients, then you need to adopt a good marketing strategy that will make you reach out to more and more people. And starting a podcast is just the right way to do so! Most youngsters nowadays prefer listening to podcasts rather than reading blogs. So if your brand is meant for the youth, then try podcasting for a better reach.
Podcasting isn’t anything like rocket science. You can always launch a podcast channel, no matter how old your brand or how old you are. It’s easy to understand and maintain. Check out this helpful guide from Libsyn on how to get started (https://libsyn.com/how-to-start-a-podcast/). Of course, once more people know about your channel, you’ll want to upgrade to better listening features. But in general, you don’t require any kind of fancy equipment or programming to make your audience listen. Strategies like social media videos can often require high-tech things, which you won’t need here.
There’s an opportunity for back-end connections
When you start business podcasts, you’ll want to make sure that all your listeners get a rich experience from listening to your stories. So if you want to upgrade your company even more, you can consider bringing a guest or two. Connecting with these guests will help you strengthen your company’s base with their support and drive in more customers. For example, if you have an event-based business, then you can ask the organizers or the chief guest to join a session.
You can improve the conversion rate
It’s important to attract potential clients, but your business will truly flourish when you’re able to convert these potential customers into actual ones. And a podcast simply accelerates this conversion process! People generally tend to listen to podcasts because they find something in common with the speaker or they feel that the speaker is able to understand the customers’ concerns. You’ll get much more sales if your listeners think of you as a friend rather than a businessperson.
More income is generated
Yes, a good podcast channel requires time and effort, not to mention money. But the good thing here is that you can earn nearly double the amount spent if you know how to reach out to others. Through sponsorships or advertisements, you can partner up with big brands. For some blogs, you can even offer paid slots for interviews. For example, if you have a clothing brand that mostly deals with kids’ clothes, you can ask a kids’ nutrition brand to partner up with you.
These are some of the major ways in which a podcast can greatly help your business. In today’s technology-rich world, moving ahead with podcasts will make you stand out among the crowd!