Why do cable TV apps make you sign in to your cable provider?

Why do cable TV apps make you sign in to your cable provider?

Why do cable TV apps make you sign in to your cable provider?

Cable TV has come a long way from what it started in the 20th century. Subscribers to cable at the time had access to 12 channels. That may seem ridiculous now, but consider what the broadcast dial looked like 30 years ago. You might have had five channels to choose from before, so you can imagine how happy people were when the number of channels they could get was more than doubled. Whereas today, we have premium cable provider and excellent customer services as well; which once was considered menial. It has become easier to get in touch with the providers now, for instance, you calling on numero de telefono de CenturyLink whenever you require assistance was unimaginable years ago from today.

Although the cable TV lineup has become extensive, there still are premium channels and content that isn’t free, most cable bundles now include access to streaming TV. It is a way for them of keeping up with the consistent changes in the trends. Now cable TV providers offer their applications. These cable TV apps have transformed smartphones and tablets into excellent viewing devices, and cable companies supply these apps to their users at no additional cost.

The Rise Of TV Apps

The growth of streaming services put the audience that cable television networks had worked so hard to build in jeopardy. As a result, cable networks had to adapt; as a result, applications for each channel were developed. Anyone with a cable subscription may download the app and log in to their network provider to begin streaming programming that was previously only available when watching live.

How To Sign Into Cable TV Apps?

Before you can use the single sign-on feature, you must be having a cable subscription. All of the other apps accessible with your cable subscription will be synchronized automatically once you add in all the login information. Many streaming services, such as Roku and Apple TV, include this feature.

We will be using the Amazon Fire TV instance, since the process is similar for all, it will not be any disruption.

  • Step 1: Open the Amazon Fire TV.
  • Step 2: Click on the channel app.
  • Step 3: Choose your provider.
  • Step 4: Add in all your login details. 

If your TV provider isn’t listed on the first screen, choose to see all available network providers. You should be able to discover your supplier from a more extensive list, but if you’re having trouble, you can also search for them. You will be seeing a list of apps that are compatible with your current cable subscription if you tap the settings icon. To continue enjoying your TV cable content, download these applications to your device.

Opening any of the other apps listed will bring up streaming possibilities without requiring any additional login information.

In full disclaimer, make sure that you don’t log out of any participating apps by accident. You’ll be logged out of all the apps associated with your account if you do so.

Why do cable TV apps make you sign in to your cable provider?

As mentioned above, that you are paying for the premium and on-demand content and channels. For instance, when you are paying Comcast for HBO, you get access to HBO GO as well. When you initially visit the content provider’s website, however, they have no means of knowing whether or not you are a paying subscriber. So they have to verify if you’re paying for that channel, and your cable provider is the only one who knows. When you log into your cable provider, the TV App receives a notification that you’re ready to view, and it allows you to do so.

If the channel isn’t included in your cable bundle, you’ll have to purchase it separately, then in that instance, you are required to log in to the provider directly or maybe through a third-party service. 


In the crux of the above argument, the core reason that the TV apps make you sign in to your cable provider is just a verification and authentication on their end that the user is legitimate and the subscription is paid for since these channels are mostly available in the on-demand libraries.