If you ask people, especially older people, if they use digital products, then, for sure, they will answer that they do not. However, regardless of our awareness, we use them every day. We listen to audiobooks while driving, take an online photography course in the evening, and use mobile apps every day – these are all digital products. They are intangible, we cannot touch them. However, they have become an integral part of our lives.
You can easily buy them, as well as sell them if you have an idea, as well as everything you need to implement it. They can be sold by both ordinary people and companies, refusing to sell physical items. You can either create one intangible product and subsequently improve it, that is, expand the functionality or modernize the design with the help of professionals from the digital product design company.
You start with an idea, but that’s not all you need, because an idea alone isn’t enough. For people to buy what you are going to create and sell, you need to take a few more steps to make sure the product is viable and competitive.
Search for an idea and target audience
Coming up with an idea can be easy enough, but beyond that, you have to make sure that some people will surely need it. You need to know that what you are going to create will help people meet some of their needs. This is worth taking care of before you start bringing your idea to life. Because if this is not done, then at the moment when the product is ready, you will find that there are millions of such products and there is a digital product that is much better than yours.
You might want to create an app to help people lose weight, or templates for logos, websites, emails, and so on. Define the people who will need your digital product. This way, you can start right away by offering an almost personalized product. First of all, you will need a product manager as well as a product researcher who will work together.
Collection of information
If your product isn’t based on explicit data, reviews, surveys, or research, you won’t be able to create a truly valuable product. You will create something that no one will need and that will not be sold like hot cakes. Here, researchers should join the work, who will be able to compile high-quality surveys. Thus, in the end, you will receive accurate information on which you can further build. You will understand what features the product should have, as well as the design.
Based on the information received, you will receive data on how your product should work. You will have a list of what it should do. For example, in the application, it will be possible to place an order, leave feedback, make changes, and so on. Already at this stage, you can create a test version that will include minimal functionality. Even if it will be possible to perform only one action, but useful for users.
Based on user feedback, you will understand whether it is worth developing the product further. Few people know, but this is how Spotify was tested, as well as Airbnb, which are now one of the most successful services.
Thus, by following these steps, you will not act blindly. One idea is not enough. To be successful, you need to conduct high-quality research and collect as much information as possible about what users need. Based on the data, you will have everything you need to create a test version of the product. After the feedback, you will understand whether it is worth continuing to develop your idea or whether it is worth changing and modernizing something.