A strong online presence is a must for modern businesses. The more visible you are to prospective clients, the easier it is for them to find you and for you to make a favourable impression. However, another factor that matters in making that good impression is having good website design.
Why Quality Web Design is Important
Customers do care about design, whether they know it or not. People are naturally drawn to good designs, and prospective customers will make judgments based on the quality of your site’s design.
A good design has an impact on your audience and your business, so investing in your web design is a great way to strengthen your digital marketing. Read on for a list of other ways good design is a boon for your business.
- It makes a good first impressionFirst impressions matter; and your site is the first interaction many clients will have with your business. To use one example, 94% of users’ first impressions of healthcare websites were design-related. The results of that study apply to every business, and it behooves business owners to invest in quality design to make a good impression on would-be customers.One of the tricks to effective marketing is making a good impression from the start. Having an appealing site resonates with visitors, making them more willing to convert into paying customers. That first impression may well make all the difference between prospects remaining on your pages or leaving and turning to your competitors. Investing in good design is the key to keeping those leads on your pages and converting them into customers.
- It aids your SEO strategy
Good SEO is another crucial factor in attracting valuable leads to your website. Investing in strong SEO helps improve your visibility and gets the attention of more leads who can easily convert into customers. Certain design elements can contribute to making your site more SEO-friendly. Keep these elements in mind to give your site an edge as you develop your SEO strategy.Some elements to note are navigability and mobile-friendliness. Navigation helps visitors find relevant information more easily. A well-designed website should include easy access to other pages. It also helps to have links to related pages inserted into your content. These elements make it easier for visitors to engage with your pages, creating a more positive experience. You can check the Webcreationau reviewed by customers for more information.Mobile-friendliness is another vital component of quality design. Good design keeps the user experience in mind, but the experience differs depending on a user’s device. Implement responsive design on your pages to ensure they stay readable on any device. A mobile-friendly site doesn’t just shrink content on a smaller screen. It also adapts itself properly so users can click on links and navigate comfortably. Little details like these are a must for creating a positive experience for your users and keeping them on your site.
- It builds trust with your customers
Your website is one of the most powerful marketing tools in internet media. One glance is often all it takes for a prospect to make up their mind about whether or not they should do business with you. A good design does more than look good; it also has to communicate its functionality to your clients. An appealing design and ease of use tell your clients that your site, and by extension your business, is up to the task of meeting their needs.
To help you visualize, imagine Torontonian clients in need of orthotics. To meet their needs, a Mississauga orthotics business, for example. requires a site that supplies would-be clients with relevant information and makes it easy to place orders or communicate with the specialists if need be. It’s all about creating a positive and convenient user experience that makes it easy for clients to get what they want.
Another trick to building customer confidence is regular communication. Your other marketing strategies can help you find out what your customers are looking for, then implement tactics that resonate with them or get help from Atlanta web design. Keep in mind, the more up-to-date and appealing your site is for current customers, the easier it is for them to trust your brand.
- It motivates your customers to take action: It’s not enough to present your content to prospects; you also need a clear call to action to motivate them. At the very least, most sites include a call to action at the end of their pages to remind readers they can contact the business or buy the products and services they were looking for.Alternatively, you can also find more direct ways of getting your audience’s attention. Consider adding a noticeable CTA button to your pages to help readers take the next step. Make sure the button stands out from the rest of the page to make it more distinct. For example, if you have a black, white, grey, and yellow colour scheme, a yellow CTA button can be a great addition. It still matches the overall theme, but stands out enough that your visitors are drawn to the button. Installing CTA buttons on your pages is a simple but effective method of driving better results, so keep it in mind when thinking of ways to improve your site.
What Good Design Looks Like
To a degree, beauty is a subjective quality, but there are common factors that should be put together in the right order to produce a quality design. All designs use standard elements like colour, shape, and size to create a consistent visual language.
Think of it like spoken language. People use words and sentences to communicate, all of which are governed by consistent rules like spelling and grammar. As there is a difference between “good English” and “bad English,” there’s also such a thing as good and bad design.
The trick is to invest in a professional website design that communicates clearly to your clients. To help with your efforts, seek out a quality Toronto web design company you can trust to make a design that speaks to your customers, old and new.