- Marketing Strategy for Construction Business
As a construction business, you want to make sure that you are able to reach as many customers as possible. This will help improve your revenues and can assist you in growing your business more than before. One of the methods that you need to use is to improve your online marketing strategy to reach as many customers as possible.
It is common for construction companies to not pay attention to their online marketing strategy. They assume that this will be a waste of their time and money and that they will never be able to find more customers through that method. But in reality, many of your customers are already online trying to find companies who can help with all of their construction needs.
There are a number of tools that you can use to help improve your online marketing strategy, even as a construction business. Some of the steps that you can use to help improve your online marketing strategy and grow your construction business will include:
Consider SEO Marketing
When you work online, you always need to take the time to work on your SEO marketing. This is especially important with local SEO to ensure that your customers in your area will be able to find you without a lot of problems. SEO marketing has a lot of components to work on together, so learning the basics can really help make this happen.
First, consider some of the onsite SEO for your website. To add more SEO to your website, you can:
- Pick the right keywords
- Focus on good subheadings and headings
- Provide valuable information to the reader
- Consider alt text on any pictures you add to the page
- Set it up to load quickly on mobile devices.
Working on your website and getting it to be one of the best in the industry is a good place to start. But there are a few other key steps when you want to increase your rankings on local SEO. These include:
- Fill out your Google Business Profile
- Keep your social media accounts up to date and interact with your customers
- Ask customers to leave reviews
- Add pictures and updated information to your GBP.
Consider a Blog
To help your website reach more people, you may want to consider whether your own blog is going to be a smart idea. This allows you to share valuable information with the customer, information that can help them out when they have questions. You can also add in some important keywords that will help rank the whole website a little bit higher as well.
As you write the blog, remember that quality is better than quantity. You may end up with a lot of blog posts as time goes on, but the main goal is to write content that provides value and information to the customer, rather than just trying to fill up the pages as quickly as possible. Use proper SEO practices and link back to your service page to encourage them to hire you.
To make a blog, there are a few things to consider to ensure the blog is full of helpful information that will draw the reader in. Some of these considerations include:
- Pick out topics that are relevant to the reader and your audience
- Which keywords your customer would use to find your products and services
- Consider how long each blog post should be. Mixing it up is often the best idea
- Consider how often you would like to post.
Don’t Forget Your Reviews
Reviews are important, no matter the type of business you run, but especially when you run a construction business. You need to garner as many reviews as you can in order to keep things going and to encourage new customers that you are the right company for the job. Ask past clients for reviews and request current and any new client to write a review as well.
It is a good idea to have one central place to put these reviews. You can consider putting them on the website so that clients can see them when they come to your business. You can also encourage reviews on your Google Business Profile, helping customers to see that you are highly rated when they do a search for you online.
Keep in mind that while you are not allowed to purchase reviews, you can offer an incentive to help get customers to leave a review. You could do a prize drawing for customers to leave reviews to help get things started or offer a discount for any review that is left on your chosen media outlet.
Set Up a Google Business Profile
All companies need to take some time to set up their Google Business Profile. This is a free resource that Google offers and makes it easier for you to complete some of the local SEO that your business needs. Fill out as much of the information as possible and keep it up to date as well. Consider adding updates a few times a week to make the content relevant.
There are a few different items you need to fill out to get the most out of your Google Business Profile. These include:
- Your business name and contact information
- Service descriptions so customers will be able to see what you offer
- Answers to any questions that customers ask.
- Pictures of work you have done, updated on a regular basis
- Updates to help keep the content relevant to your customers.
When you have a filled out GBP, your customers will be able to find you more easily than before. They will be able to type in keywords related to your business in their area and your business, along with all of your contact information, will pop right up. This helps take out some of the frustration and allows you to gain more customers, all for free!
Taking Care of Your Online Marketing Strategy
As a construction business, it is easy to assume that you do not need to worry about marketing. You may assume that word of mouth will be enough and that there is no reason to waste time and money on a marketing campaign. But this can leave you in the dust when it comes to the competition and can make it hard to grow your own business.
As a construction business, you need to take the time to work on your online marketing strategy to ensure that you can get things moving. Your customers will often do a search online in hopes of finding someone to complete their construction project. Check out some of the tips above and see how you can improve your online marketing strategy for a construction business.