Is it Time For A Fresh Look At Your Business Signage?
As a business owner, you know how challenging it can be to capture the attention of potential customers nowadays. With shorter attention spans and increased product knowledge, traditional advertising methods struggle to make an impact. In fact, studies reveal that 84% of millennials don’t trust traditional ads.
Old advertising techniques have lost their effectiveness, and newer ones aren’t faring much better. Sometimes, it feels easier to explain your products and services to a child than to engage a potential customer.
That’s where new or upgraded business signage can be a game-changer. The value of business signage is equivalent to having 24 full-page newspaper ads every year, continuously promoting your business regardless of the circumstances. It’s one of the most valuable marketing assets you can have. When used effectively, business signage can even lead to a 50% growth in your customer base.
Discover the Power of New Metal Business Signage: 5 Reasons to Invest Wisely in Your Marketing Efforts
Are you tired of grappling with traditional advertising methods and not getting the results you desire? It’s time to consider a better approach – investing in new or upgraded business signage, including metal signage. Here are five compelling reasons why it’s a smart choice to make the most of your marketing budget.
1. Business Signage: Your Reliable Marketing Rock
Unlike traditional advertising methods that seem to be losing their effectiveness, business signage stands strong. Telemarketing and TV commercials get skipped or ignored, and email marketing faces unsubscribes. But amidst these changes, business signage remains steadfast as a dependable marketing technique.
When you invest in impactful business signage and take good care of it, you’ll enjoy daily visibility for your business. It leaves a lasting impression on customers, making it a powerful marketing asset that endures the test of time.
2. Business Signage: Capturing Attention When It Counts
Traditional advertising can sometimes feel intrusive, bombarding people with ads whether they’re interested or not. As a result, many prospective customers simply tune out the messages. Studies reveal that a significant 37% of TV ads get ignored by consumers, with older Americans twice as likely to disregard them.
In contrast, business signage grabs attention at just the right moment – when people are walking or driving past your office or store. These eye-catching signs leave a lasting impression, keeping your business at the forefront of customers’ minds. By using an electronic message center, you have even more control over when and how your promotional messages are displayed. In fact, a whopping 67% of customers surveyed by FedEx admitted that they made a purchase because a sign caught their eye.
3. Metal Signage: Built to Last
While traditional ads have a short lifespan and disappear once you stop paying for them, metal business signage offers long-lasting benefits. High-quality and compelling metal signage can withstand the test of time, sometimes lasting for decades. This durability is especially valuable in our fast-paced world.
With nearly 1 in 5 people relocating each year, businesses must constantly attract new customers. Having durable and well-maintained business signage can make your establishment a landmark and a trusted presence within your community. It becomes a reliable symbol of your brand, helping you maintain a strong presence even as the world around you changes.
4. Embrace the Power of Technology with Business Signage
In this era of technological advancements, traditional advertising faces challenges, but business signage has a remarkable advantage. With digital signage technology, you can create captivating displays featuring dynamic messages through text, graphics, and videos. By incorporating the latest electronic message center technology, your business signage can become an attention-grabbing announcement that truly showcases your brand.
5. Business Signage: Incredible Value for Your Money
While print and television ads may reach large audiences, they can be costly marketing options. But with business signage, you can breathe easy about your budget. It’s one of the most budget-friendly marketing tools available, making it a smart investment.
Think about it: You make a one-time investment in high-quality signage, and it continues to attract hundreds and thousands of potential customers. Compared to traditional advertising, business signage offers a lower cost-per-impression, meaning you get a better return on investment (ROI) potential. For example, let’s say you spend $5,000 on top-notch signage that remains visible for a decade – that’s 24×7 advertising for less than $45 per month. Now that’s a fantastic deal!
Investing in metal business signage is a winning strategy for any business seeking to maximize its advertising impact. Unlike traditional advertising methods that may be losing their effectiveness, business signage offers several compelling advantages. It proves to be more dependable, capturing customer attention at the right time and leaving a lasting impression. Moreover, its long-lasting nature and integration of cutting-edge technology make it a reliable and dynamic marketing asset.
With metal business signage, you get incredible value for your money. It’s a cost-friendly investment that continues to deliver returns over an extended period, providing 24×7 advertising at a fraction of the cost of traditional methods. So, if you want your business to stand out, build a strong presence in the community, and attract a growing customer base, embracing the power of business signage is the way to go.