Shopify
Online shopping has been blowing up in the retail industry in recent years. This is why more and more businesses are forgoing brick-and-mortar stores and opting to sell their products online instead. With an online shop, not only can you get rid of costs attached to a physical store, but you can also reach out to a wider consumer base too. Using Shopify, e-commerce shop owners are able to set up a shop anywhere and use it to sell their products to customers all over the world. Here are a few other reasons why Shopify is beneficial for startups.
Easy to Use
Shopify is a user-friendly e-commerce platform that is ideal for business owners who are lacking in technical knowledge. It is a low-maintenance tool, and once set up, it is incredibly easy to run. This platform takes away the headache of coding, software installation, and picking a hosting service. You can even choose from a plethora of themes and add features and functions accordingly using apps.
Aesthetically Appealing Designs
As with a physical store, your online shop’s visual appearance and design are highly important when it comes to attracting customers. An online shop that looks unprofessional can result in a loss of interest and abandoned products in the shopping cart. When building an online shop on Shopify, you are able to pick from ready-made templates and themes to get you started. Although these could run the risk of feeling impersonal, they are a great way to quickly get your brand up and running. If you didn’t like the Shopify Themes on offer on the platform itself, there are other places online where you can find themes that may suit you a little better.
Fully Customizable Themes
Once you have set up your shop, you can then liaise with a developer, or a Shopify expert, to help you finetune your website and get it looking, and working, the way you want it to. They can help you customize your themes to get your website looking on brand. When choosing a Shopify developer, you should look out for one with a good reputation and vast experience with using Shopify. Picking the right one can help you hit your sales goals in the long run.
Low-Cost Setup
As a startup, costs, and expenses are a top priority. Not only can you begin selling for less than $30 a month, but you can also even take advantage of the free trial period beforehand. Not to mention, there are several Shopify plans to choose from, and so you can opt for a more functional plan as your brand grows. Shopify values transparency and the features you receive are clearly stated for each of their plans. Whichever plan you choose, you can be assured that you have access to top-notch features and full functionality and that you are paying a price that correlates to your chosen service.
Data Security
Data breaches are very common, and so cybersecurity is essential when it comes to running an e-commerce business. New online shops can be particularly vulnerable to cyber attacks, and one wrong move can lead to disastrous consequences. Not only is Shopify on top of security compliance, but they also provide business owners with hacker protection. Shopify can help protect your startup from the get-go and prevent your business and your customers from cybercrime.
